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Better For You Packaged Food in Mexico

  • July 2013
  • -
  • Euromonitor International
  • -
  • 33 pages

In 2012, there were two trends which pulled consumers in opposite directions, which explained the performance of BFY packaged food. One was that Mexican consumers are slowly increasing their awareness about having a healthier diet and the other was that most consumers do not want to give up the traditional Mexican dishes and are keen to use sugar, greasy products and salt when cooking. Trying to meet both requirements is a balancing act for many consumers, and one of the most-used strategies...

Euromonitor International's Better For You Packaged Food in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Packaged Food in Mexico
BETTER FOR YOU PACKAGED FOOD IN MEXICO
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 BFY Packaged Food NBO Company Shares 2008-2012
Table 4 BFY Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Danone De Mexico SA De Cv in Health and Wellness (mexico)
Strategic Direction
Key Facts
Summary 1 Danone de Mexico SA de CV: Key Facts
Summary 2 Danone de Mexico SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Danone Mexico SA de CV: Competitive Position 2012
Grupo Bimbo Sab De Cv in Health and Wellness (mexico)
Strategic Direction
Key Facts
Summary 4 Grupo Bimbo SAB de CV: Key Facts
Summary 5 Grupo Bimbo SAB de CV: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Grupo Bimbo SA de CV: Competitive Position 2011
Industrial Lala SA De Cv, Grupo in Health and Wellness (mexico)
Strategic Direction
Key Facts
Summary 7 Grupo Industrial Lala SA de CV: Key Facts
Summary 8 Grupo Industrial Lala SA de CV: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Grupo Industrial Lala SA de CV: Competitive Position 2012
Executive Summary
Health and Wellness Industry Continues Notable Growth During the Review Period
Obesity Rates Support the Demand for Health and Wellness Products
Health and Wellness Packaged Food Is Highly Fragmented
Expansion of Modern Retailers Benefits Health and Wellness
Good Growth Prospects Ahead for Health and Wellness Products
Key Trends and Developments
Competitive Environment Within Health and Wellness Is Highly Fragmented
Expansion of Modern Retailers Benefits Health and Wellness Products
Superfruit Juices Expand Into the Country
Higher Prices of Health and Wellness Products Remain A Handicap To Expansion
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 10 Research Sources












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