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Better For You Packaged Food in Sweden

  • August 2013
  • -
  • Euromonitor International
  • -
  • 35 pages

The decline in total BFY packaged food current value sales in 2012 was greater than that recorded in 2011, and also surpassed the average rate of decline for the entire review period. Most individual product categories meanwhile showed volume sales declines, or saw volume growth slow as compared to the previous year. This poor performance was partly due to the popularity of the LCHF (Low Carb High Fat) diet among Swedish consumers. This diet advocates that followers consume high fat foods and...

Euromonitor International's Better For You Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Packaged Food in Sweden
BETTER FOR YOU PACKAGED FOOD IN SWEDEN
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 BFY Packaged Food NBO Company Shares 2008-2012
Table 4 BFY Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Carbzone Ab in Health and Wellness (sweden)
Strategic Direction
Key Facts
Summary 1 CarbZone AB: Key Facts
Summary 2 CarbZone AB: Operational Indicators 2010-2012
Company Background
Competitive Positioning
Summary 3 CarbZone AB: Competitive Position 2012
Executive Summary
Economic Growth and Rising Health Awareness Underpin Market Development
Swedes Increasingly Favour Organic and Naturally Healthy Products
New Regulations and Changing Consumer Preferences Encourage Innovation
Supermarkets Continue To Dominate Distribution Despite Losing Ground
Broadly Positive Market Performance Projected for 2012-2017
Key Trends and Developments
Economic Growth Bolsters Spending on Health and Wellness Products
Rising Health Awareness Among Swedes Creates Opportunities and Challenges
Changes in Regulations and Consumer Preferences Encourage New Launches
Health and Wellness Categories Demonstrate Fastest Growth
Distribution Trends Bolster Demand for Health and Wellness Products
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Summary
Definitions
Sources
Summary 4 Research Sources












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