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Fortified/Functional Beverages in Argentina

  • July 2013
  • -
  • Euromonitor International
  • -
  • 21 pages

Sports drinks remained the largest single category in terms of value, accounting for 47% of total FF beverages sales in 2012. Gatorade drove the image of the category which is geared to maximising consumption occasions. The products are aligned with gym and fitness stores and on-the-go consumption.

Euromonitor International's Fortified/Functional Beverages in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in Argentina
FORTIFIED/FUNCTIONAL BEVERAGES IN ARGENTINA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 4 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 5 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Executive Summary
Rising Health Awareness Reinforces Market Development in 2012
Argentinian Consumers See the Appeal of Fortified/functional Products
Health Platform Continues To Grow
Continuous Growth Projected for 2013
Key Trends and Developments
Healthier and More Nutritious Products Prosper in Packaged Food
Economic Growth Slows Down in 2012
Premium Positioning of Organic Products Compromises Further Growth
Argentinian Economy Slows Down in 2013
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2007-2012
Table 9 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 10 Sales of Health and Wellness by Category: Value 2007-2012
Table 11 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 14 Health and Wellness GBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Company Shares 2008-2012
Table 16 Health and Wellness NBO Brand Shares 2009-2012
Table 17 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 18 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 20 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources












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