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Fortified/Functional Beverages in Bulgaria

  • August 2013
  • -
  • Euromonitor International
  • -
  • 23 pages

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Health concerns, on the one hand, and the culture of working harder, fitness and clubbing, all of which require extra energy levels, were the main drivers behind fortified/functional beverages in 2012. FF energy drinks and FF concentrates were best suited to these trends and were therefore among the most successful products in 2012.

Euromonitor International's Fortified/Functional Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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