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Fortified/Functional Beverages in Sweden

  • August 2013
  • -
  • Euromonitor International
  • -
  • 31 pages

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Stricter regulations on health claims for packaged food and beverages were introduced across the EU towards the end of the review period. The new regulations place a greater onus on manufacturers to provide scientific evidence for functional health claims, and increase the penalties for those found making false or misleading claims. Rather than engage in a lengthy, costly and potentially damaging review process to provide the European Food Safety Authority (EFSA) with the required scientific...

Euromonitor International's Fortified/Functional Beverages in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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