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Fortified/Functional Beverages in Sweden

  • August 2013
  • -
  • Euromonitor International
  • -
  • 31 pages

Stricter regulations on health claims for packaged food and beverages were introduced across the EU towards the end of the review period. The new regulations place a greater onus on manufacturers to provide scientific evidence for functional health claims, and increase the penalties for those found making false or misleading claims. Rather than engage in a lengthy, costly and potentially damaging review process to provide the European Food Safety Authority (EFSA) with the required scientific...

Euromonitor International's Fortified/Functional Beverages in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in Sweden
FORTIFIED/FUNCTIONAL BEVERAGES IN SWEDEN
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
Table 7 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 8 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Executive Summary
Economic Growth and Rising Health Awareness Underpin Market Development
Swedes Increasingly Favour Organic and Naturally Healthy Products
New Regulations and Changing Consumer Preferences Encourage Innovation
Supermarkets Continue To Dominate Distribution Despite Losing Ground
Broadly Positive Market Performance Projected for 2012-2017
Key Trends and Developments
Economic Growth Bolsters Spending on Health and Wellness Products
Rising Health Awareness Among Swedes Creates Opportunities and Challenges
Changes in Regulations and Consumer Preferences Encourage New Launches
Health and Wellness Categories Demonstrate Fastest Growth
Distribution Trends Bolster Demand for Health and Wellness Products
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2007-2012
Table 12 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 13 Sales of Health and Wellness by Category: Value 2007-2012
Table 14 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 17 Health and Wellness GBO Company Shares 2008-2012
Table 18 Health and Wellness NBO Company Shares 2008-2012
Table 19 Health and Wellness NBO Brand Shares 2009-2012
Table 20 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 22 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Summary
Definitions
Sources
Summary 1 Research Sources












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