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Fortified/Functional Beverages in the US

  • August 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

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The fortified/functional (FF) beverages industry is receiving increased government scrutiny and facing lawsuits. In turn, this led to a slight slowdown in industry performance. Off-trade value sales of FF beverages grew by 8% to reach US$25.0 billion in 2012, lower than the 11% achieved in 2011 but higher than the review period CAGR of 6%. The Federal Trade Commission (FTC) started to increase its focus on health claims made by food and beverage companies and in September 2010 charged that POM...

Euromonitor International's Fortified/Functional Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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