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Fortified/Functional Packaged Food in Sweden

  • August 2013
  • -
  • Euromonitor International
  • -
  • 34 pages

FF packaged food witnessed a wave of new product developments towards the end of the review period as manufacturers adapted to new EU regulations on health claims. The regulatory changes significantly restricted the ability of companies to make specific health claims for FF products, especially those containing pro/pre biotic ingredients. Companies responded by abandoning specific claims and replacing them with broader marketing slogans that highlighted the healthy positioning of their...

Euromonitor International's Fortified/Functional Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Packaged Food in Sweden
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SWEDEN
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 7 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 8 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
Table 9 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 10 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
Table 11 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 12 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 13 Fortified/Functional Bread NBO Brand Shares 2009-2012
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Executive Summary
Economic Growth and Rising Health Awareness Underpin Market Development
Swedes Increasingly Favour Organic and Naturally Healthy Products
New Regulations and Changing Consumer Preferences Encourage Innovation
Supermarkets Continue To Dominate Distribution Despite Losing Ground
Broadly Positive Market Performance Projected for 2012-2017
Key Trends and Developments
Economic Growth Bolsters Spending on Health and Wellness Products
Rising Health Awareness Among Swedes Creates Opportunities and Challenges
Changes in Regulations and Consumer Preferences Encourage New Launches
Health and Wellness Categories Demonstrate Fastest Growth
Distribution Trends Bolster Demand for Health and Wellness Products
Market Data
Table 16 Sales of Health and Wellness by Type: Value 2007-2012
Table 17 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 18 Sales of Health and Wellness by Category: Value 2007-2012
Table 19 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 22 Health and Wellness GBO Company Shares 2008-2012
Table 23 Health and Wellness NBO Company Shares 2008-2012
Table 24 Health and Wellness NBO Brand Shares 2009-2012
Table 25 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 27 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Summary
Definitions
Sources
Summary 1 Research Sources












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