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Home and Garden in Brazil

  • June 2016
  • -
  • Euromonitor International
  • -
  • 46 pages

The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home renovations and enhancement of homes through purchases of homeware products. However, the challenging macroeconomic scenario observed in 2015 in the country started to impact sales of several categories within home and garden, leading to shrinking deman...

Euromonitor International’s Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Brazil
HOME AND GARDEN IN BRAZIL
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Home and Garden Suffers Strong Impact From Brazil's Current Economic Situation
Local Furniture Manufacturers Rely More on Imports To Maintain Positive Sales Pace
Homewares Players Consider Local Production To Avoid Buoyant Exchange Rates
Direct Selling Returns To Growth Thanks To the Recession
Recovery of Home and Garden Sales Only Likely To Begin From 2017 Onwards
Key Trends and Developments
Local Home Furnishing Manufacturers Seek To Export More As Local Demand Declines
Direct Selling Grows After Years of Decline
Brazil's Economy Continues To Show Negative Movements
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Basf SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 2 BASF SA: Key Facts
Summary 3 BASF SA: Operational Indicators
Competitive Positioning
Summary 4 BASF SA: Competitive Position 2015
Coteminas SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 5 Coteminas SA: Key Facts
Summary 6 Coteminas SA: Operational Indicators
Competitive Positioning
Summary 7 Coteminas SA: Competitive Position 2015
Unicasa Indústria De Móveis SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 8 Unicasa Indústria de Móveis SA: Key Facts
Summary 9 Unicasa Indústria de Móveis SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 Unicasa Indústria de Móveis SA: Private Label Portfolio
Competitive Positioning
Summary 11 Unicasa Indústria de Móveis SA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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