Table of Contents
McDonald’s still represents a fashion trend in China. McDonald’s will continuously further expand in China by accelerating franchising, which plans to open about 200 franchised stores in 2016. In order to enhance its young, fresh and dynamic images among consumers, McDonald’s takes more innovative measures such as introducing the new store format, Create Your Taste, allowing consumers to customise their own burger. Moreover, the company also endeavours to localise the menus to cater to local con...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Foodservice market;
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