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McDonald’s China Development Co Ltd in Consumer Foodservice (China)

  • May 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

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McDonald’s still represents a fashion trend in China. McDonald’s will continuously further expand in China by accelerating franchising, which plans to open about 200 franchised stores in 2016. In order to enhance its young, fresh and dynamic images among consumers, McDonald’s takes more innovative measures such as introducing the new store format, Create Your Taste, allowing consumers to customise their own burger. Moreover, the company also endeavours to localise the menus to cater to local con...

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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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