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McDonald’s China Development Co Ltd in Consumer Foodservice (China)

  • May 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

McDonald’s still represents a fashion trend in China. McDonald’s will continuously further expand in China by accelerating franchising, which plans to open about 200 franchised stores in 2016. In order to enhance its young, fresh and dynamic images among consumers, McDonald’s takes more innovative measures such as introducing the new store format, Create Your Taste, allowing consumers to customise their own burger. Moreover, the company also endeavours to localise the menus to cater to local con...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

McDonald’s China Development Co Ltd in Consumer Foodservice (China)
MCDONALD'S CHINA DEVELOPMENT CO LTD IN CONSUMER FOODSERVICE (CHINA)
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 McDonald's China Development Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 2 McDonald's China Development Co Ltd: Competitive Position 2015












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