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Men%s Grooming in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

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Shaving products account for the greatest proportion of sales in the Italian men’s grooming category for cultural reasons, despite the trend among younger males to wear a beard. The shaving category is followed by fragrances. Post-shave and skin care products do not see high penetration, as the challenge in these categories is to increase sales through consumer education; however, lower promotional budgets in recent years have constrained such activity. Although the performance in 2015 remained...

Euromonitor International's Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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