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Naturally Healthy Beverages in the Czech Republic

  • August 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

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Volume sales of naturally healthy beverages increased in the Czech Republic in 2012 due to the general health awareness. However, Czech households with lower purchasing power chose soft drinks and hot drinks more carefully but purchased naturally healthy beverages more frequently. NH hot drinks performed better than NH soft drinks as Czech consumers showed more willingness to spend on hot drinks and enjoyed the tastes of fruit/herbal tea, green tea or instant coffee with a rich cream and aroma.

Euromonitor International's Naturally Healthy Beverages in Czech Republic report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2013

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