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Naturally Healthy Beverages in the Czech Republic

  • August 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

Volume sales of naturally healthy beverages increased in the Czech Republic in 2012 due to the general health awareness. However, Czech households with lower purchasing power chose soft drinks and hot drinks more carefully but purchased naturally healthy beverages more frequently. NH hot drinks performed better than NH soft drinks as Czech consumers showed more willingness to spend on hot drinks and enjoyed the tastes of fruit/herbal tea, green tea or instant coffee with a rich cream and aroma.

Euromonitor International's Naturally Healthy Beverages in Czech Republic report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Beverages in the Czech Republic
NATURALLY HEALTHY BEVERAGES IN THE CZECH REPUBLIC
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Beverages by Category: Value 2007-2012
Table 2 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 3 NH Beverages NBO Company Shares 2008-2012
Table 4 NH Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Mediate Sro in Health and Wellness (czech Republic)
Strategic Direction
Key Facts
Summary 1 Mediate sro: Key Facts
Summary 2 Mediate sro: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Mediate sro: Competitive Position 2012
Executive Summary
Health and Wellness Products Continue Their Development
Private Label Strengthens and Stevia (natural Sweetener) Appears in Soft Drinks
Domestic and International Companies Both Active in Developing Health- Beneficial Ingredients
Hypermarkets Leads Sales of Hw Products
Prospects Good for Health and Wellness With Partial Revival of Czech Purchasing Power
Key Trends and Developments
Health and Wellness Trend Attracts More Interest in the Country
Private Label Products Actively Introduce Hw Products, Sometimes Driving Innovation
Stevia and Superfruit on Stage
Both Domestic and International Players Operate Successfully Within Hw
Hypermarkets Remains the Most Important Distribution Channel
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Definitions
Sources
Summary 4 Research Sources












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