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Naturally Healthy Packaged Food in the US

  • August 2013
  • -
  • Euromonitor International
  • -
  • 27 pages

Increased competition from food intolerance became much more threatening to naturally healthy products as the gluten-free diet continues to make inroads in the US. One of the largest areas of naturally healthy foods is naturally healthy bakery goods, which constitutes 41% of sales. Therefore, the growth of gluten-free diets amongst consumers in the US could have dire implications as it would effectively remove this area of naturally healthy food out of meals. In addition to bakery goods, NH...

Euromonitor International's Naturally Healthy Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Packaged Food in the US
NATURALLY HEALTHY PACKAGED FOOD IN THE US
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2007-2012
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 3 NH Packaged Food NBO Company Shares 2008-2012
Table 4 NH Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Executive Summary
Health and Wellness Grows at Slower Pace in 2012
Food Makers Focus on Gluten-free Products
PepsiCo Is Leader in Health and Wellness
Supermarkets Leading Channel for Health and Wellness Products
Forecast Growth To Be Driven by Baby Boomers and Parents
Key Trends and Developments
Consumers Demand To Know What Is in Their Food
Gluten-free Becomes the Trendiest Health Trend
Fight Over Gmos
Government Attempts To Reduce Child Obesity
Meeting the Needs of the Ageing US Population
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Appendix
National Legislation
Advertising












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