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Sportswear in Romania

  • April 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Sports-inspired apparel and footwear remained popular types of casualwear among Romanians in 2015, while growth in demand for performance apparel and footwear products was relatively slow. Consumers continued to prefer to buy sportswear products from large sports goods stores located in malls and shopping plazas, particularly Decathlon and Intersport outlets.

Euromonitor International's Sportswear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Romania
SPORTSWEAR IN ROMANIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Handm Hennes and Mauritz SRL in Apparel and Footwear (romania)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz SRL: Key Facts
Summary 2 HandM Hennes and Mauritz SRL: Operational Indicators
Retail Operations
Summary 3 HandM Hennes and Mauritz SRL: Retail Operational Indicators 2013-2015
Internet Strategy
Competitive Positioning
Summary 4 HandM Hennes and Mauritz SRL: Competitive Position 2015
Executive Summary
Economic Growth Supports the Positive Development of Apparel and Footwear
Higher Wages and Lower Taxes Should Boost Consumer Spending Power
Tax Crackdown Helps Leading Multinationals To Consolidate Their Positions
Demand for High Quality and Fashionable Brands Set To Increase Towards 2020
Key Trends and Developments
International Fast Fashion Retailers Continue To Lead As Many Domestic Brands Struggle
Retail Environment Remains Underdeveloped Outside Major Urban Centres
Private Label Trump Economy Brands in the Battle for Low-income Consumers
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources












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