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Women’s Outerwear in Germany

  • September 2013
  • -
  • Euromonitor International
  • -
  • 29 pages

In 2012, current value and volume sales of women’s outerwear grew by 2% in Germany. Female consumers continued to make fashion purchases, even though at a lower growth rate than in 2011. Value sales however recorded a similar performance in 2012 as in 2011 due to an increasing search for quality and higher-priced products.

Euromonitor International's Women's Outerwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Women’s Outerwear in Germany
WOMEN'S OUTERWEAR IN GERMANY
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Canda Mode Kg in Apparel (germany)
Strategic Direction
Key Facts
Summary 1 CandA Mode KG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 CandA Mode KG: Competitive Position 2011
Internet Strategy
Kik Textilien and Non-food GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 3 KiK Textilien and Non-Food GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 KiK Textilien and Non-Food GmbH: Competitive Position 2012
Internet Strategy
Zara Deutschland GmbH in Apparel (germany)
Strategic Direction
Key Facts
Summary 5 Zara Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Zara Deutschland GmbH: Competitive Position 2012
Internet Strategy
Executive Summary
Steady Growth Witnessed in 2012
Multinational Chains Lead Sales of Apparel
Celebrity Endorsements Boost Sales
Internet Retailing Grows in Importance
Flat Performance Ahead With Price Concerns Looming
Key Trends and Developments
Green Initiatives in Retail
Multinationals at the Forefront of Apparel
German Consumers Increasingly Shop Online
Low Cost Prices at A Turning Point
Fashionable Baby Boomers
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources












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