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Alcoholic Drinks in Saudi Arabia

  • June 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Non/low alcohol beer in Saudi Arabia continued to experience growth in 2015, due primarily to the popularity of a wide range of fruit flavours among the young population and a portion of the middle-aged population. According to Islamic Law, alcoholic drinks are prohibited in the Kingdom. Therefore, the non/low alcohol beer category has seen an increase in demand. This, in turn, has created fierce competition among both domestic and international brands, forcing operators to invest in product and...

Euromonitor International’s Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Saudi Arabia
ALCOHOLIC DRINKS IN SAUDI ARABIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Non/low Alcohol Beer Experiences Strong Growth in 2015
Array of Flavour Choices Continues To Support Growth
Feldschlösschen Getränke AG Retains Its Lead in Alcoholic Drinks in 2015 With Its Moussy Brand
Modern Grocery Retailers Is Still the Main Distribution Channel in Non/low Alcohol Beer
Robust Growth Expected To Continue During the Forecast Period
Key Trends and Developments
Westernisation Continues To Be Main Driver of Demand
Social Media Plays A Vital Role in Driving Sales
Off-trade Sales Witness Continued Increase in 2015
No New Product Or Flavour Launches in 2015
Market Background
Legislation
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 12 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Al Ahram Beverages Co (abc) in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Al Ahram Beverages Co (ABC): Key Facts
Summary 3 Al Ahram Beverages Co (ABC): Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 4 Al Ahram Beverages Co (ABC): Competitive Position 2015
Aujan Industries Co Ltd in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Aujan Industries Co Ltd: Key Facts
Summary 6 Aujan Industries Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Aujan Industries Co Ltd: Competitive Position 2015
Holsten-brauerei AG in Alcoholic Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 8 Holsten-Brauerei AG: Key Facts:
Summary 9 Holsten-Brauerei AG: Operational Indicators
Competitive Positioning
Summary 10 Holsten-Brauerei AG: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Beer by Category: Total Volume 2010-2015
Table 18 Sales of Beer by Category: Total Value 2010-2015
Table 19 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 20 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 25 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 26 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 28 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 29 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020












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