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Spirits in China, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 48 pages

Baijiu, as one of China’s unique spirits, enjoys a huge consumer base. However, due to the anti-extravagance campaign, the baijiu market has run into trouble since 2013. Coupled with a slowdown in the domestic economy, the baijiu industry is facing an adjustment, with premium baijiu placed at the focal point of the adjustment. The government’s anti-extravagance campaign set strict limits on gifts as well as the use of public funds in wining and dining, so demand for premium products, usually as...

Euromonitor International's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in China, Euromonitor International
SPIRITS IN CHINA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky and Dark and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 22 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 23 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 25 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Table 30 Summary1 Niulanshan Distillery Co Ltd: Key Facts
Table 31 Summary2 Niulanshan Distillery Co Ltd: Operational Indicators
Competitive Positioning
Table 32 Summary3 Niulanshan Distillery Co Ltd: Competitive Position 2014
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Table 33 Summary1 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 2 Summary Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2014
Executive Summary
Volume Sales of Alcoholic Drinks Are Not Impressive in 2014
Rtds/high-strength Premixes Increases Dramatically
Domestic Companies Continue Playing A Leading Role in 2014
Internet Retailing Becomes Increasingly Important
Steady But Slower Growth Is Expected in the Forecast Period
Key Trends and Developments
Anti-extravagance Campaign Continues Having A Significant Effect on the Market
Manufacturers Take Efforts To Develop New Products, in Response To Market Changes
E-commerce Plays A More Important Role
Manufacturers Retain A Strong Focus on Largely Unexploited Market Niche Targeting Female Consumers
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 36 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 37 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 38 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 39 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Summary 4 Key New Product Developments 2014
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 52 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
Table 53 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
Table 54 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
Table 55 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
Table 56 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 57 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 58 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 63 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
Table 64 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
Table 65 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
Table 66 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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