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Home Automation Markets in Asia-Pacific

  • September 2013
  • -
  • Frost & Sullivan
  • -
  • 76 pages

Market Revolution Continues with Increasing Availability and Affordability of Tablet Computers

This Frost & Sullivan research service outlines the flourishing market for home automation in the Asia-Pacific, and it discusses the reasons this market is experiencing a high growth rate. The fundamental factors driving and restraining this market are examined, and the revenue generated, together with the unit shipments, for the market is forecasted over the long term. Revenue and pricing trends, distribution channel trends, competitive landscape, and end-user segment analysis are also provided. In addition, the market is broken down into individual application types analyses. The study concludes with the last word, which presents the analysts predictions for this market.

Executive Summary

• The home automation market in Asia-Pacific is growing at a stable rate. Valued at $X million in 2012, the market is expected to grow to $X million by 2018, at a compound annual growth rate (CAGR) of X%.
• The primary market drivers are technological development, which contributes to ease-of-use, and rising end user awareness through increased brand awareness.
• However, the market is expected to face restraints due to the perceived high-cost associated with installation and programming, and the lack of awareness on home automation, especially in developing countries.
• The luxury segment remains the revenue generator in the market. However, higher growth is expected from the mass segment.
• There has been a radical change in recent years with the introduction of tablet computers and smartphones. This has significantly impacted the pricing, and more importantly, user interface.

CEO’s Perspective

1. Tablet computers and smartphones have revolutionised the market.
2. Ease-of-use remains as key purchasing criteria for both segments.
3. Higher growth is predicted for the mass segment during the forecast period.
4. Developed countries continue to fuel the market.
5. The market is expected to see increasing number of energy-conscious end users.

Market Overview—Definitions

Entertainment Controls
Lighting Controls
Security Controls
HVAC Controls

End-user Markets
Mass Segment
Luxury Segment

Home Automation
Home automation is defined as a control system that, when installed in a home, is capable of providing integrated control over at least 2 systems. These include lighting, security, audio, video, and heating, ventilation and air conditioning (HVAC). Such systems should have the capability to interface with more than 1 functional application area (such as lighting and security) even if initially installed primarily to control one of these. These control systems communicate via a variety of methods that may either use a proprietary or a standard communications protocol. Home automation systems also vary in their functionality, technical capabilities, and user interface.

Mass Segment
The mass segment contains systems that are inexpensive and affordable for most of the households. A value system would have a basic user interface that has less elaborate functions. Average price is another key differentiator between value and luxury systems.

Luxury Segment
The luxury segment includes systems that are specially made for affluent customers and are installed in expensive and typically large houses. A typical luxury home automation system contains sophisticated software with multiple touch screen user interfaces.

Entertainment Controls
Entertainment controls include, but not limited to, home theater controllers, audio or video switchers and processors, audio and video system operation and distribution, multi-room audio or video, outdoor entertainment controls, gaming controls, whole-home integrated controls, touch screens, and keypads.

Lighting Controls
Lighting controls include, but not limited to, whole-home lighting control systems, dimmers, switches, day lighting controls, window treatments controls, motion sensors, touch screens, and keypads.

Security Controls
Security controls include, but not limited to, alarms, access control systems, surveillance systems, door contacts, motion sensors, touch screens, and keypads.

HVAC Controls
HVAC controls include, but not limited to, thermostats, temperature sensors, humidity sensors, and keypads.

Geographical Segmentation
Asia-Pacific refers to Malaysia, Singapore, Indonesia, Philippines, Vietnam, Thailand, Japan, South Korea, Australia, and New Zealand.

End-user Segmentation
The home automation market in this research is segmented by application—luxury segment and mass segment.

Market Size/ Pricing/ Revenues
Selling prices and revenues from manufacturers to distributors/contractors/end users are included. Figures do not include design and installation costs. Contract values for operations, and scheduled and ad-hoc maintenances are also excluded. Selling prices and revenues indicate the prices of main home automation system only. The revenue figures do not include the technology used for the transmission of signals, such as wires and switches, or the devices that are controlled by the system such as the audio-video equipment, motorised blinds, lighting systems, and heating, ventilation and air conditioning (HVAC) equipment.

Key Questions This Study Will Answer

Is the market lucrative? How long will it continue to grow, and at what rate?
Are existing competitors structured correctly to meet customer needs?
Who are the key participants in the market? What are their core competencies? Why are they preferred by consumers?
How will the structure of the market change with time?
Are the products/services offered today meeting customer needs or is there additional development needed?
What are the technology trends in the market? What are the expectations of these trends?

Table Of Contents

Home Automation Markets in Asia-Pacific
Table of Contents

1. Executive Summary
2. Market Overview
3. Total Home Automation Market
4. External Challenges: Drivers and Restraints
5. Forecast and Trends
6. Demand Analysis
7. Market Share and Competitive Analysis
8. Luxury Segment Breakdown
9. Mass Segment Breakdown
10. The Last Word (Conclusions and Implications)
11. Appendix

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