Footwear- 2009 Edition

Publication date: July 2009

This Market Report Plus examines the UK footwear market, the value of which reached a record high of just over £7bn in 2008. Expenditure on footwear increased by 17.7% between 2004 and 2008, with consumers reaping the benefits of declining prices on the high street.These low prices are a product of cheaper imports entering the market — a long‑term trend in the UK, where manufacturing has shrunk dramatically &mdash...

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These low prices are a product of cheaper imports entering the market — a long‑term trend in the UK, where manufacturing has shrunk dramatically — and of fierce competition between discount stores. For several familiar high-street names, the competition has proved too much, and the financial casualties that have resulted can be only partly blamed on the recession.

The footwear market is highly complex and is therefore difficult to divide into specific market sectors. However, Key Note estimates that, in 2008, 20% of the market by volume was taken up by boots; 18% was held by sports footwear; 12% was occupied by specialist footwear, such as flip-flops and slippers; and 50% was held by general or ‘town’ shoes. Furthermore, the market can be categorised by sex and age — with an estimated 50.2% of the market by value being held by women’s footwear in 2008 (31% for men and 18.8% for children) — as well as by shoe size.

One problem facing retailers in the industry is that many other outlets now sell footwear, and many clothing multiples and department stores have concessions for popular footwear brands. The plethora of brands — designer, youth, sports, industrial, outdoor, etc. — is a characteristic of the modern market, and some unusual brands have increased in popularity over recent years, such as Uggs (sheepskin boots), Crocs (artificial clog-type sandals) and Hunter (the ‘designer’ wellington boot).

In contrast to these innovations and fads, Clarks remains the UK’s largest footwear manufacturer by turnover. Clarks now operates globally — its footwear is no longer made in the UK — and recorded sales of £1.12bn in 2009. The company also leads on the high street, operating more than 500 outlets that sell its brand.

In the short term, the UK recession does not bode well for the footwear industry; however, footwear is essentially a saturated market that grows in line with consumer spending. Key Note forecasts that the value of the UK footwear market will contract by 0.3% in 2009 as a result of the recession, but will recover well in 2010, and show an overall growth of 17.9% over the 2009 to 2013 review period.

Department Stores Industry in the United Kingdom

Foreword: Hot Points; Executive Summary; Market Definition
REPORT COVERAGE
MARKET SECTORS
MARKET TRENDS: Long-Term Trends; Short-Term Trends
ECONOMIC TRENDS: Population; Gross Domestic Product; Inflation; Unemployment; Household Disposable Income
MARKET POSITION: The UK; Overseas; Market Size
THE TOTAL MARKET
BY MARKET SECTOR: By Sex and Age; By Shoe Size; By Production Category; Other Sectors
OVERSEAS TRADE: UK Manufacturing Output; Imports; Exports; Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS: British Footwear Association; Independent Footwear Retailers' Association; Other Organisations; Competitor Analysis
THE MARKETPLACE: Manufacturers; Retailers; Distributors and Importers
MARKET LEADERS: C&J Clark Ltd; Pentland Group PLC
OTHER COMPANIES: General Footwear Companies; Sports Footwear Companies; Fashion Brands; Other Retailers
OUTSIDE SUPPLIERS
MARKETING ACTIVITY: Main Media Advertising; Other Marketing Activity; Exhibitions and Trade Shows; Brand Strategy
INTRODUCTION
COMPANIES’ BRANDS: Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS: Buying Behaviour
CONSUMER SPENDING LEVELS
HOUSEHOLD SPENDING BY AGE: Current Issues
CORPORATE ACTIVITY: Brantano; Dolcis; Dune/Shoe Studio; Shoe Zone; Stylo; The Global Market
TOTAL MARKET SIZE
GLOBALISED PRODUCTION
GLOBAL FASHIONS AND BRANDS: Forecasts
INTRODUCTION: General Economic Forecasts
FORECASTS 2009 TO 2013
MARKET GROWTH
FUTURE TRENDS: The Recession; Clarks’ Success; High-Street Opportunities; Functional Footwear; Environmental Footwear; Company Profiles
INTRODUCTION
DEFINITIONS: Turnover (Sales); Pre-Tax Profit; Profit Margin; Average Remuneration; Sales per Employee
FURTHER INFORMATION
ADIDAS (UK) LTD: FINANCIAL PROFILE
BRANTANO (UK) LTD: FINANCIAL PROFILE
C&J CLARK LTD: FINANCIAL PROFILE
HI-TEC SPORTS PLC: FINANCIAL PROFILE
KURT GEIGER LTD: FINANCIAL PROFILE
NIKE (UK) LTD: FINANCIAL PROFILE
PENTLAND GROUP PLC: FINANCIAL PROFILE
SCHUH LTD: FINANCIAL PROFILE
SHOE ZONE GROUP LTD: FINANCIAL PROFILE; Company Financials; Further Sources; Associations; General Sources; Government Publications; Other Sources; Key Note Sources; Key Note Ltd; Footwear
MARKET DEFINITION
FACTORS AFFECTING THE MARKET
MARKET TRENDS
THE FUTURE: Understanding TGI Data; Number, Profile, Penetration; Social Grade; Standard Region; Key Note Research; The Key Note Range of Reports

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