Toothpaste - Global Market Trends

Toothpaste - Global Market Trends

Toothpaste is one of the most dynamic segments of the oral care market. The frequency of product launches in existing segments of the market and genesis of new product segments contributes to continuous evolution of the toothpaste market. Increase in sales of oral hygiene products in major markets worldwide has largely resulted from growing awareness of hygiene and product innovation. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment.

Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features that were not available previously.

These and other market data and trends are presented in "Toothpaste: Global Market Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

TOOTHPASTE BMR-1189


CONTENTS


1. METHODOLOGY 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Quantitative Techniques & Reporting Level 3

2. MARKET DYNAMICS 4
Outlook 4
Trends and Issues 4
Biotechnology to Enable Re-growth of Teeth 4
Multipurpose Toothpastes Augment Oral Care Market 4
Toothpaste: Largest Segment in Oral Care 5
Rise in Value-Added Toothpastes 5
Change in Marketers Strategy 5
Brand Extensions: Order of the Day 6
New Flavors Flood Market 6
Mint - The Favorite Flavor 7
Emerging Segments in the Toothpaste Market 7
Popularity of Whitening Toothpastes 7
Toothpastes with Natural Ingredients Gain Popularity 8
Sensitivity Toothpastes 8
Children’s Toothpaste 9
Remineralizing Systems 9
Leading Players and Brands in Major Markets Worldwide in the
Recent Past 9
Demographic Trends 10
Consumption of Toothpaste - A Global Overview 11
Market Structure and Competition 11
Saturation Triggers Competition and Segmentation 11
Multinationals - Ruling the Roost 12
Competitive Factors 12
Emerging Mega Markets 12
Key Factors Impacting Sales 12
Factors Impacting Sales of Toothpastes in the Worldwide
Market (On a Scale of 1-10) 12
Advertising and Promotion 12
Advertising - For A “Brand” New Smile 12
The GEL Craze 13
Branding - Impact on Purchases 13
Advertising in the Children’s Toothpaste Segment 14
Distribution Channels 14
Retail Scenario Across Major Markets 14
Strategies to Increase Market Share 14
Emergence of Multi-Channel Buyers 14

3. PRODUCT FACTS 15
A. Regular 15
B. Anti-Caries 15
C. Children’s 15
D. Desensitizing 15
E. Gum Protection 15
F. Multi-benefit 15
G. Tartar Control 15
H. Whitening 16
I. Others 16

4. CORPORATE DEVELOPMENTS 16
Church & Dwight to Acquire Orajel and OTC Brands 16
Anchor Health to Take Over International Oral and Personal
Care Brands 16
Pepsodent Signs Agreement with the Indian Dental Association 17
Colgate-Palmolive Establishes Toothpaste Plant 17
Pfizer Divests Consumer Healthcare Business 17
Elgydium® Toothpaste Enters the U.S. Market 17
Chinese Government Certifies LG H&H’s Bamboo Salt Toothpaste
as a Renowned Brand 18
Clearly Calcium Introduces Caffeinated Buzz Toothpaste 18
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel 18
Pearl Drops Adds Two Novel Products to its Range 18
Xlear Introduces Spry Spearmint, Fluoride- derived Toothpaste 19
Lion Corporation Releases Extra Herb Flavor 19
Alltracel Acquires Synpart's Oral Care Company 19
Colgate-Palmolive Acquires SS Oral Hygiene Products 19
Colgate-Palmolive Takes Over Advanced Oral Care Products 20
Colgate-Palmolive Acquires Professional Oral Care Products 20
African Consumer Care Establishes New Production Facility 20
Farmax to Tap New Markets 20
FDA Approves Crest Toothpaste 20
JASON Introduces PowerSmile® Cinnamon Mint Toothpaste and
Mouthwash 21
Manuka Health Launches NZ Propolis BIO30 & UMF®20+ Manuka
Toothpaste 21
Natural Dentist Unveils a Novel Line of Toothpaste 21
GlaxoSmithKline Releases New Pronamel Toothpaste 22
GlaxoSmithKline Relaunches Macleans Brand 22
GlaxoSmithKline Introduces The Aquafresh Children’s Range 22
Aquafresh Milk Teeth for 0-3 years 23
Aquafresh Little Teeth for 4-6 years 23
Aquafresh Big Teeth for 6+ years 23
Oriflame Launches Optifresh Toothpaste 23
Green People Introduces Minty Cool Toothpaste 24
Eco-Dent Unveils Res-Q-Dent Toothpaste 24
Zion Health Releases New Version of ClayBrite Natural Toothpaste 24
Colgate Releases Colgate Max White 25

5. MAJOR PLAYERS 25
Church & Dwight (US) 25
Colgate-Palmolive Company (US) 25
Colgate-Palmolive Gmbh (Germany) 26
Colgate-Palmolive (India) Limited (India) 26
Gaba Holding AG (Switzerland) 26
GlaxoSmithKline (UK) 27
Henkel AG & Co. KGaA (Germany) 27
Johnson and Johnson (US) 27
Procter & Gamble Company (US) 28
Unilever N.V. (The Netherlands/UK) 28
Hindustan Unilever Limited (India) 28

6. GLOBAL MARKET ANALYTICS 29

7. THE UNITED STATES 39
Oral Hygiene Products: Outlook 39
Trends and Issues in the Toothpaste Market 39
Whiteners Drive Category Growth 41
New Product Development Drives Dental Products Market 42
Growing Demand for “all in one” Toothpastes 43
Multiple Trends Mark Toothpaste Category 43
Children’s Toothpaste Market: Booming 44
Multi-Benefit Segment: On an Upward Trend 44
Whitening Toothpastes: Prolific Sales 45
Toothpaste for Sensitive Teeth: Niche Market 46
Traditional/Regular Toothpastes: Losing Appeal 46
Advertising/Promotion and Distribution Scenario 46
Consumer Trends 47
Demographic Trends 48
Toothpaste from China Under Scanner 48
Trade Dynamics 48

8. CANADA 50
Canada Restricts Entry on Adulterated Toothpastes 50

9. JAPAN 52

10. EUROPE 53

a. France 57

b. Germany 60

c. Italy 63

d. The United Kingdom 64

e. Spain 67

f. Russia 68

g. Rest of Europe 70

11. ASIA-PACIFIC 71
Oral Hygiene Market 71
Price-Conscious Consumers 71
Australia 72
Australian Authorities Ban Toothpastes with Excessive DEG
Content 72
China 72
Toothpaste Market 72
Rise in Chinese Economy Boosts Toothpaste Market 73
China-Largest Producer of Toothpaste in the World 73
Consumer Trends 73
Chinese Toothpastes Exports Sink 74
China to Re-Define Safety Rules for Toothpaste 74
Hong Kong 74
Hong Kong Bans Sales of Three Chinese Toothpastes 74
India 75 Factors Fueling Growth 75
Toothpaste Market 75
Competitive Scenario 76
Dwindling Colgate Share in Toothpaste Market 76
Contribution of Cibaca to Volume Growth 77

12. THE MIDDLE EAST 79
Saudi Arabia 79
Signal Social Mission Program to Focus on Oral Habits 79

13. LATIN AMERICA 80
Colgate-Palmolive Leads From Front 80
Peru 80


EXHIBITS

Table 1: Market Shares of Select Toothpaste Manufacturers by
Geographic Region in the World - 2005

Table 2: Per Capita Consumption of Toothpaste by Select
Countries in the World - 2005 (in ml)

Table 3: Global Toothpaste Market by Region for the Period
2007-2015 (Sales in US$ Million)

Table 4: Percentage Breakdown of Global Toothpaste Market by
Region for the Years 2008 & 2012

Table 5: Global Regular Toothpaste Market by Region for the
Period 2007-2015 (Sales in US$ Million)

Table 6: Percentage Breakdown of Global Regular Toothpaste
Market by Region for the Years 2008 & 2012

Table 7: Global Anti-Caries Toothpaste Market by Region for
the Period 2007-2015 (Sales in US$ Million)

Table 8: Percentage Breakdown of Global Anti-Caries
Toothpaste Market by Region for the Years 2008 & 2012

Table 9: Global Whitening Toothpaste Market by Region for the
Period 2007-2015 (Sales in US$ Million)

Table 10: Percentage Breakdown of Global Whitening Toothpaste
Market by Region for the Years 2008 & 2012

Table 11: Global Children's Toothpaste Market by Region for
the Period 2007-2015 (Sales in US$ Million)

Table 12: Percentage Breakdown of Global Children's Toothpaste
Market by Region for the Years 2008 & 2012

Table 13: Global Desensitizing Toothpaste Market by Region for
the Period 2007-2015 (Sales in US$ Million)

Table 14: Percentage Breakdown of Global Desensitizing
Toothpaste Market by Region for the Years 2008 & 2012

Table 15: Global Gum Protection Toothpaste Market by Region
for the Period 2007-2015 (Sales in US$ Million)

Table 16: Percentage Breakdown of Global Gum Protection
Toothpaste Market by Region for the Years 2008 & 2012

Table 17: Global Multi-benefit Toothpaste Market by Region for
the Period 2007-2015 (Sales in US$ Million)

Table 18: Percentage Breakdown of Global Multi-benefit
Toothpaste Market by Region for the Years 2008 & 2012

Table 19: Global Tartar Control Toothpaste Market by Region
for the Period 2007-2015 (Sales in US$ Million)

Table 20: Percentage Breakdown of Global Tartar Control
Toothpaste Market by Region for the Years 2008 & 2012

Table 21: Global Other Toothpaste Market by Region for the
Period 2007-2015 (Sales in US$ Million)

Table 22: Percentage Breakdown of Global Other Toothpaste
Market by Region for the Years 2008 & 2012

Table 23: Market Shares of Leading Toothpaste Manufacturers by
Value Sales in the US - 2005

Table 24: Market Shares of Leading Toothpaste Manufacturers by
Volume Sales in the US - 2005

Table 25: Market Shares of Leading Toothpaste Brands by Value
Sales in the US - 2007

Table 26: Market Shares of Leading Toothpaste Brands by Volume
Sales in the US - 2007

Table 27: Market Shares of Leading Toothpaste Brands by Value
Sales through Drug Stores in the US - 2007

Table 28: Market Shares of Leading Toothpaste Brands by Volume
Sales through Drug Stores in the US - 2007

Table 29: Market Shares of Leading Whitener Products Brands by
Value Sales through Drug Stores in the US - 2006

Table 30: Market Shares of Leading Whitener Products Brands
by Volume Sales in the US - 2006

Table 31: Percentage Share of Toothpaste Manufacturer Dollar
Sales by Trade Class - 2005

Table 32: Percentage Share of Toothpaste Manufacturer Unit
Sales by Trade Class - 2005

Table 33: US Imports of Toothpaste, Denture Cleaners and
Other Oral Hygiene Preparations by Country - 2007 (In US$
Million)

Table 34: US Exports of Toothpaste, Denture Cleaners and
Other Oral Hygiene Preparations by Destination - 2007 (In US$
Million)

Table 35: Toothpaste Market by Segment in the US: 2007-2015
(Sales in US$ Million)

Table 36: Percentage Breakdown of Toothpaste Market by Segment
in the US for the Years 2008 & 2012

Table 37: Toothpaste Market by Segment in Canada: 2007-2015
(Sales in US$ Million)

Table 38: Percentage Breakdown of Toothpaste Market by Segment
in Canada for the Years 2008 & 2012

Table 39: Toothpaste Market by Segment in Japan: 2007-2015
(Sales in US$ Million)

Table 40: Percentage Breakdown of Toothpaste Market by Segment
in Japan for the Years 2008 & 2012

Table 41: Market Shares of Leading Toothpaste Manufacturers by
Value Sales in the US - 2005

Table 42: Toothpaste Market by Region in Europe: 2007-2015
(Sales in US$ Million)

Table 43: Percentage Breakdown of Toothpaste Market by Region
in Europe for the Years 2008 & 2012

Table 44: Toothpaste Market by Segment in Europe: 2007-2015
(Sales in US$ Million)

Table 45: Percentage Breakdown of Toothpaste Market by Segment
in Europe for the Years 2008 & 2012

Table 46: Percentage Breakdown of Leading Toothpaste
Manufacturers by Value Sales in France - 2005

Table 47: Toothpaste Market by Segment in France: 2007-2015
(Sales in US$ Million)

Table 48: Percentage Breakdown of Toothpaste Market by Segment
in France for the Years 2008 & 2012

Table 49: Percentage Breakdown of Toothpaste Distribution
Channels in Germany - 2005

Table 50: Percentage Breakdown of Leading Toothpaste
Manufacturers by Value Sales in Germany - 2005

Table 51: Toothpaste Market by Segment in Germany: 2007-2015
(Sales in US$ Million)

Table 52: Percentage Breakdown of Toothpaste Market by Segment
in Germany for the Years 2008 & 2012

Table 53: Toothpaste Market by Segment in Italy: 2007-2015
(Sales in US$ Million)

Table 54: Percentage Breakdown of Toothpaste Market by Segment
in Italy for the Years 2008 & 2012

Table 55: Percentage Breakdown of Leading Toothpaste
Manufacturers by Value Sales in the UK - 2005

Table 56: Toothpaste Market by Segment in the UK: 2007-2015
(Sales in US$ Million)

Table 57: Percentage Breakdown of Toothpaste Market by Segment
in the UK for the Years 2008 & 2012

Table 58: Toothpaste Market by Segment in Spain: 2007-2015
(Sales in US$ Million)

Table 59: Percentage Breakdown of Toothpaste Market by Segment
in Spain for the Years 2008 & 2012

Table 60: Market Shares of Toothpaste Manufacturers by Value
Sales in Russia - 2005

Table 61: Toothpaste Market by Segment in Russia: 2007-2015
(Sales in US$ Million)

Table 62: Percentage Breakdown of Toothpaste Market by Segment
in Russia for the Years 2008 & 2012

Table 63: Toothpaste Market by Segment in Rest of Europe:
2007-2015 (Sales in US$ Million)

Table 64: Percentage Breakdown of Toothpaste Market by Segment
in Rest of Europe for the Years 2008 & 2012

Table 65: Toothpaste Penetration in India - 2006

Table 66: Toothpaste Market by Segment in Asia-Pacific:
2007-2015 (Sales in US$ Million)

Table 67: Percentage Breakdown of Toothpaste Market by Segment
in Asia-Pacific for the Years 2008 & 2012

Table 68: Toothpaste Market by Segment in Middle East:
2007-2015 (Sales in US$ Million)

Table 69: Percentage Breakdown of Toothpaste Market by Segment
in Middle East for the Years 2008 & 2012

Table 70: Percentage Breakdown of Leading Toothpaste
Categories in Peru - 2005

Table 71: Toothpaste Market by Segment in Latin America:
2007-2015 (Sales in US$ Million)

Table 72: Percentage Breakdown of Toothpaste Market by Segment
in Latin America for the Years 2008 & 2012


COMPANIES PROFILED