Sports And Energy Drinks - A Global Market Review

Sports And Energy Drinks - A Global Market Review

Sports drinks represent a well-entrenched segment with a more stable consumption trend, while energy drinks is a rapidly expanding unexplored and untapped market. The desire to lead healthy lives and the importance of exercise in physical well-being is a major growth driver propelling consumption of these new age beverages. Sports drinks, which were hitherto primarily targeted at athletes, today encompasses a complete range of sophisticated specialist sports nutrition beverages meant for professional athletes and body builders in addition to lighter products for regular consumers. The trend marks the beginning of the blurring boundaries between markets for sports drinks and energy drinks. With energy drinks being positioned as a universally appealing drink for children and adults alike, the product today has crept into the lifestyles of various demographic groups including children, ethnic groups and fitness enthusiasts.

These and other market data and trends are presented in "Sports & Energy Drinks: A Global Market Review" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

SPORTS AND ENERGY DRINKS BMR-3012


CONTENTS


1. METHODOLOGY 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Quantitative Techniques & Reporting Level 3

2. GLOBAL MARKET OVERVIEW 4
A Curtain Raiser 4
Tracking Consumption Patterns 5
Select Sports and Energy Drink Brands and Manufacturers 7
A Lucrative Energy Drinks Market Lures New Entrants 8

3. MARKET TRENDS 8
Smart Energy Drinks- The In Thing 8
Soft Drink Giants Add Fizz to the Market 8
Younger Generation- Prime Market 9
Health Concerns Fuel Growth 9
Ingredients - Becoming More Adventurous 9
Flavor - Important Factor 10
Innovation In Full Steam 10
Energy Drinks Go Fountain 10

4. INDUSTRY CHALLENGES 12
Caffeine and Alcohol in Energy Drinks - A Debatable Issue 12
Research on Effect of Sports Drinks on Teeth Raises Alarms 13
Sports Drinks Vs Bottled Water- Tug of War 13
Competition from Other Nutritional Products 13
Energy Bars 13
Nutrition Bars 13
Energy/Endurance Bars 13
Meal Replacement Bars 14
Diet/Weight Loss 14
Functional/Nutritional Bars 14
High Protein/Body Building Bars 14
Coconut Water - New Sports Drink 14
Coconut Water - Easy Production Process Provides Tropical
Countries Key to Booming Market 14

5. PRODUCT FACTS 15
Sports Drinks 15
Categories of Sports Drinks 15
Energy Drinks 15
Popular Energy Drink Brands 16
Differences Between Sport 16

6. CORPORATE DEVELOPMENTS 17
Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK 17
Coca-Cola Plans Expansion of Portfolio in India 17
Rasna to Launch Energy Drinks 17
SGN Nutrition Belts Out Vita System and Vita System Energy Drinks 18
Crayons, Inc Launches Sports Drink for Kids 18
AED Inks Distribution Agreement with R&R International 18
Thai Beverage Plans Acquisition of Carabao Tawandang 18
AG Barr to Acquire Taut International 18
Coca-Cola Acquires FUZE Beverage 18
Coca-Cola Acquires Glaceau 19
CPFG Merges with Boo Koo Beverages 19
House Foods Corp Plans Capacity Expansion 19
Eastbridge Investment Group Acquires Interest in Rhino Two Horns 19
Coca-Cola to Enter Sports and Energy Drinks Market 19
Coca-Cola to Establish R&D Center in India 19
Loud Beverage Company Launched 19
PowerBar Introduces POWERBAR® Performance System 20
Smart Energy Enterprises Unveils Smart Energy Drinks 20
PepsiCo Releases New Energy Drinks 20

7. MAJOR PLAYERS 21
Britvic Soft Drinks Ltd. (UK) 21
Extreme Drinks (UK) 21
Frucor Beverages Group Ltd (New Zealand) 21
Hansen Beverage Company (USA) 21
Monarch Beverage Company Inc (USA) 21
Otsuka Pharmaceutical Co Ltd (Japan) 22
PepsiCo Inc (USA) 22
South Beach Beverage Company (USA) 22
Red Bull GmBH (Austria) 22
The Coca-Cola Company (USA) 23

8. GLOBAL MARKET ANALYTICS 23

9. THE UNITED STATES 26
A Mature Market 26
Vital Statistics 27
Innovations Keep the Sports Drinks Market on Track 27
Energy Drink Companies Eye Ethnic Segments to Boost Sales 27
Sport/Energy Drinks - An Insight into Consumer Perceptions 28
Competitive Scenario 28
Sports Drinks 28
Energy Drinks 30
Health and Fitness Activities 33
Baby Boomers Seek an Active Lifestyle 33

10. CANADA 34
Distribution Analysis 34

11. JAPAN 35
Sports Drinks 35
Energy Drinks 35
Brand Power 36

12. EUROPE 37

a. France 41

b. Germany 42

c. Italy 43

d. The United Kingdom 44

e. Spain 46

f. Russia 47

g. Rest of Europe 48

13. ASIA-PACIFIC 49
Australasia 49
China 49
New Zealand 49

14. LATIN AMERICA 50
Brazil 50

15. REST OF WORLD 51
South Africa 52


EXHIBITS

Table 1: Global Sports and Energy Drinks Market by Region for
the Period 2007-2015 (Sales in US$ Million)

Table 2: Percentage Breakdown of Global Sports and Energy
Drinks Market by Region for the Years 2008 & 2012

Table 3: Global Sports Drinks Market by Region for the Period
2007-2015 (Sales in US$ Million)

Table 4: Percentage Breakdown of Global Sports Drinks Market
by Region for the Years 2008 & 2012

Table 5: Global Energy Drinks Market by Region for the Period
2007-2015 (Sales in US$ Million)

Table 6: Percentage Breakdown of Global Energy Drinks Market
by Region for the Years 2008 & 2012

Table 7: Percentage Breakdown of Leading Beverages in the US
Beverages Market - 2005

Table 8: Percentage Breakdown of Leading Beverages US
Beverages Market - 2005 (In Terms of Dollar Sales)

Table 9: Market Shares of Leading Players in the US Sports
Drinks Market -2005

Table 10: Breakdown of Top Ten Brands in the US the Sports
Drinks Market - 2007 (In US$ Million)

Table 11: Breakdown of Top Ten Brands in the US Sports Drinks
Market - 2007 (In Million Units)

Table 12: Percentage Breakdown of Top Brands in the US Market
for Bottled Sports Drinks for the Year Ended 2007

Table 13: Breakdown of Top Ten Brands in the US Energy Drinks
Market - 2007 (In US$ Million)

Table 14: Breakdown of Top Ten Brands in the US Energy Drinks
Market - 2007 (In Million Units)

Table 15: Breakdown of Leading Brands Sold Through Drug
Stores in the US Energy Drinks Market for the Year Ended
August 2007

Table 16: Market Shares of Leading Players in the US Energy
Drinks Market - 2004

Table 17: Percentage Breakdown of the Leading Players US
Energy Drinks Market - 2005

Table 18: Market Shares of Major Sports Beverage Brands in the
US -2002

Table 19: Sports and Energy Drinks Market by Product Segment
in the US: 2007-2015 (Sales in US$ Million)

Table 20: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in the US for the Years 2008 &
2012

Table 21: Sports and Energy Drinks Market by Product Segment
in Canada: 2007-2015 (Sales in US$ Million)

Table 22: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Canada for the Years 2008 & 2012

Table 23: Market Shares of Leading Sports Drink Companies in
Japan -2005

Table 24: Sports and Energy Drinks Market by Product Segment
in Japan: 2007-2015 (Sales in US$ Million)

Table 25: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Japan for the Years 2008 & 2012

Table 26: Market Shares of Leading Brands in the Western
European Sports Drinks Market by Volume Sales - 2005

Table 27: Sports and Energy Drinks Market by Region in Europe:
2007-2015 (Sales in US$ Million)

Table 28: Percentage Breakdown of Sports and Energy Drinks
Market by Region in Europe for the Years 2008 & 2012

Table 29: Sports and Energy Drinks Market by Product Segment
in Europe: 2007-2015 (Sales in US$ Million)

Table 30: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Europe for the Years 2008 & 2012

Table 31: Sports and Energy Drinks Market by Product Segment
in France: 2007-2015 (Sales in US$ Million)

Table 32: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in France for the Years 2008 &
2012

Table 33: Sports and Energy Drinks Market by Product Segment
in Germany: 2007-2015 (Sales in US$ Million)

Table 34: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Germany for the Years 2008 & 2012

Table 35: Sports and Energy Drinks Market by Product Segment
in Italy: 2007-2015 (Sales in US$ Million)

Table 36: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Italy for the Years 2008 & 2012

Table 37: Percentage Breakdown of Leading Brands in the UK
Energy Drinks Market -2004

Table 38: Sports and Energy Drinks Market by Product Segment
in the UK: 2007-2015 (Sales in US$ Million)

Table 39: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in the UK for the Years 2008 & 2012

Table 40: Sports and Energy Drinks Market by Product Segment
in Spain: 2007-2015 (Sales in US$ Million)

Table 41: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Spain for the Years 2008 & 2012

Table 42: Market Shares of Leading Brands in the Russian
Energy Drinks Market - 2005

Table 43: Sports and Energy Drinks Market by Product Segment
in Russia: 2007-2015 (Sales in US$ Million)

Table 44: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Russia for the Years 2008 & 2012

Table 45: Sports and Energy Drinks Market by Product Segment
in Rest of Europe: 2007-2015 (Sales in US$ Million)

Table 46: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Rest of Europe for the Years
2008 & 2012

Table 47: Sports and Energy Drinks Market by Product Segment
in Asia-Pacific: 2007-2015 (Sales in US$ Million)

Table 48: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Asia-Pacific for the Years 2008 &
2012

Table 49: Market Shares of Leading Energy Drink Brands in
Brazil - 2001

Table 50: Sports and Energy Drinks Market by Product Segment
in Latin America: 2007-2015 (Sales in US$ Million)

Table 51: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Latin America for the Years 2008
& 2012

Table 52: Market Shares of Popular Sports Drinks in South
Africa - 2000

Table 53: Sports and Energy Drinks Market by Product Segment
in Rest of World: 2007-2015 (Sales in US$ Million)

Table 54: Percentage Breakdown of Sports and Energy Drinks
Market by Product Segment in Rest of World for the Years 2008
& 2012


COMPANIES PROFILED