As a highlight of the training market, children English training has been the focus of attention. In China, there are 200 million children who are learning English, and nearly 40% of them learn English in professional English training agencies. At present, new children English training schools have been set up in succession, some foreign institutions have entered Chinese market, and existing children English training institutions still added new classes; learning English from early childhood has become a trend.

China’s English training market for preschool children owns good market prospects; the main reasons are as follows:
1. A huge number of customers. At present, there are about 180 million children aged 0-7; the number of annually newborns is more than 20 million, of which, more than 6 million to them are urban people. The huge base, steady growth and updating have laid a solid customer foundation for the preschool children-targeted English training market.

2. Families’ strong demand for education investment. All of the parents wish their children have bright future, and emphasis on education is a fine tradition for Chinese nation. As for children cultivation, Chinese people are willing to spend a lot of money; they would rather save money to cultivate children than have good life quality. In accordance with the statistics of National Bureau of Statistics, education spending accounted for 65.5% of total household consumption and 56.5 % of parents listed children education in the first place.

3. Strong demand in preschool English training market. At present, there are thousands of various children English training institutions in China. With the acceleration of internationally compatible pace, China’s investment to children English education will increase gradually.

In China, preschool English training is still an emerging industry. Certain difference between different brands is a major feature for this market. Therefore, China’s preschool English training industry is still in exploratory stage. The next decade will be a golden period for the development of this market; the market scale is expected to develop at the growth rate of more than 20%.

In addition, English training for primary and secondary school students will be the main force of future market. In 2012, the scale of this market reached CNY 42.5 billion. New Oriental occupied the leading position. As for other brands, they divided market segments, or dominant the regional market, or expand nationwide; the development trend is vigorous.

Table Of Contents

1. Development Environment of China’s Children English Training Industry
1.1 Policy Environment
1.2 Technical Environment
1.2.1 Network Technology will Bring Energy to Children English Training Industry
1.2.2 Blended Teaching Mode will Gain Favorable Development

2. Development Situation of China’s Children English Training Industry, 2013
2.1 Industrial Characteristics
2.2 Regional Strategy
2.2.1 Regional Strategic Pattern
2.2.2 Regional Conditions
2.2.3 Regional Strategic Development Trend

3. Market Operation of China’s Children English Training Industry, 2013
3.1 Status Quo of Industrial Development
3.1.1 Status Quo of English Training Market for the Children of 3 to 12-years Old
3.1.2 Fiercer Market Competition
3.1.3 Market Integration, Reorganization, and Gradual Normalization
3.2 Existing Problems
3.2.1 Immature Market and Disordered Training Institutions
3.2.2 Language Study Needs Guidance
3.2.3 Serious Shortage of Teacher Resources

4. Operating Situation of Market Segments
4.1 Segmentation Types
4.2 Preschool English Training
4.3 English Training for Primary and Secondary School Students
4.4 High-end English Training

5. Consumption Demand Characteristics of China’s Children English Training Market
5.1 Consumer Analysis
5.1.1 Occupation
5.1.2 Income Level
5.1.3 Consumption Motivation
5.2 Consumer Demand Characteristics

6. Competitive Landscape of China’s Children English Training Industry, 2013
6.1 Status Quo of Market Competition, 2013
6.1.1 Competitiveness
6.1.2 Mergers and Acquisitions
6.1.3 Fierce Competition in High-end Children English Training Market
6.2 Industrial Concentration Ratio, 2013
6.2.1 Market Concentration Ratio
6.2.2 Regional Concentration Ratio
6.3 Strategies to Improve Competitiveness, 2013

7. Comprehensive Competitiveness of International Enterprises
7.1 Pearson Education (U.K.)
7.1.1 Overview
7.1.2 Operation Scale
7.1.3 Market Strategy
7.1.4 Comprehensive Competitiveness
7.2 Shane English School
7.2.1 Overview
7.2.2 Operation Scale
7.2.3 Market Strategy
7.2.4 Comprehensive Competitiveness
7.3 EF Education First Ltd. (Sweden)
7.3.1 Overview
7.3.2 Operation Scale
7.3.3 Comprehensive Competitiveness
7.4 Berlitz (U.S.A.)
7.4.1 Overview
7.4.2 Business Performance
7.4.3 Training Characteristics
7.5 Disney English
7.5.1 Overview
7.5.2 Operation Scale
7.5.3 Course Characteristics

8. Comprehensive Competitiveness of Chinese Typical Enterprises
8.1 POP Kids Education
8.1.1 Overview
8.1.2 Teaching Characteristics
8.1.3 Comprehensive Competitiveness
8.2 Only Education
8.2.1 Overview
8.2.2 Operation Scale
8.2.3 Strength and Characteristics
8.3 Talenty International Education
8.3.1 Overview
8.3.2 Operation Scale
8.3.3 Core Competitive Advantages
8.4 Longman Schools
8.4.1 Overview
8.4.2 Teaching Idea
8.4.3 Course System
8.5 Neworldbaby Training Center
8.5.1 Overview
8.5.2 Teaching Characteristics
8.5.3 Core Competitiveness
8.6 Tsinghua Children’s English
8.6.1 Overview
8.6.2 Operation Scale
8.6.3 Comprehensive Competitiveness
8.7 World English School
8.7.1 Overview
8.7.2 Operation Scale
8.7.3 Curriculum Offering
8.7.4 Comprehensive Competitiveness

9. Investment, Financing and Merger Characteristics of China’s Children Tutoring Market
9.1 Status Quo
9.2 Cases
9.2.1 Qiming Venture Partners Invested USD 20 Million to JUREN
9.2.2 Xueda Education Introduced Venture Capital of USD 20 Million
9.2.3 Xinganxian Obtained Capital Injection of CNY 70 Million
9.2.4 Best Study Obtained Investment of USD 8 Million

10. Investment Prospect of China’s Children English Training Industry
10.1 Investment Environment
10.2 Investment Opportunity
10.3 Investment Risk
10.3.1 Competitive Risk
10.3.2 Operational Risk

11. Development Trend of China’s Children English Training Industry
11.1 Market Scale Trend
11.1.1 Market Scale will Continue to Expand
11.1.2 Large-scale in Big Cities; Elaboration in Small Cities and Towns
11.1.3 Franchise is the Future Development Trend
11.1.4 High-end Children English Training Becomes New Highlight
11.2 Demand Trend




Companies Mentioned

Pearson Education (U.K.)
Shane English School
EF Education First Ltd. (Sweden)
Berlitz (U.S.A.)
Disney English
POP Kids Education
Only Education
Talenty International Education
Longman Schools
Neworldbaby Training Center
Tsinghua Children’s English
World English School

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