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Alcoholic Drinks in Vietnam

  • June 2016
  • -
  • Euromonitor International
  • -
  • 71 pages

Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on alcoholic drinks will be dropped following a 10-year road map to finally enjoy tax exemption. In response to this, both international and local players are expected to step up their marketing activities, with new product developments as well as expanding d...

Euromonitor International’s Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Vietnam
ALCOHOLIC DRINKS IN VIETNAM
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Experiences A Stable Performance in 2015
Local Producers Promote Vietnamese Wine
Tpp Drives Competition in Alcoholic Drinks
On-trade Dominates Distribution
A Positive Outlook for Alcoholic Drinks
Key Trends and Developments
Alcohol Consumption Increases in Vietnam
Local Beer Players Face Tough Competition From Foreign Companies Under Tpp
Chateau Dalat - A New Vietnamese Premium Wine
Genuine Enterprises in A Fierce Fight Against Counterfeiters
Summary 1 Key New Product Developments 2015-2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Hanoi Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Hanoi Liquor JSC: Key Facts
Competitive Positioning
Summary 4 Hanoi Liquor JSC: Competitive Position 2015
Lamdong Foodstuffs Jsc (ladofoods) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 5 LamDong Foodstuffs JSC (Ladofoods): Key Facts
Competitive Positioning
Summary 6 LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2015
Saigon Alcohol Beer and Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 7 Saigon Alcohol Beer and Beverages Corp (Sabeco): Key Facts
Summary 8 Saigon Alcohol Beer and Beverages Corp (Sabeco): Operational Indicators
Competitive Positioning
Summary 9 Saigon Alcohol Beer and Beverages Corp (Sabeco): Competitive Position 2015
Thang Long Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 10 Thang Long Liquor JSC: Key Facts
Competitive Positioning
Summary 11 Thang Long Liquor JSC: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 12 Lager by Price Band 2015
Category Data
Table 26 Sales of Beer by Category: Total Volume 2010-2015
Table 27 Sales of Beer by Category: Total Value 2010-2015
Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Headlines
Trends
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 13 Benchmark Brands 2015
Category Data
Table 46 Sales of Spirits by Category: Total Volume 2010-2015
Table 47 Sales of Spirits by Category: Total Value 2010-2015
Table 48 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 49 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 55 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 57 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 58 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 59 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 60 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 61 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 62 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 63 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 64 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 65 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 66 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 67 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 68 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 69 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 70 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 71 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 72 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Wine by Category: Total Volume 2010-2015
Table 74 Sales of Wine by Category: Total Value 2010-2015
Table 75 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 76 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 77 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 78 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 79 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 80 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 81 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 82 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 83 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 84 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 85 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 86 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 87 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 88 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 89 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 90 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 91 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 92 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 93 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 94 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 95 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 96 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 97 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 98 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 99 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 100 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 101 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 102 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 103 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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