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Apparel in Austria

  • September 2013
  • -
  • Euromonitor International
  • -
  • 89 pages

Apparel continued its healthy performance in 2012, once again posting positive value growth. While the economic difficulties faced in various neighbouring countries harmed apparel sales, Austria has fared well, with continued growth in the GDP and low unemployment rates. As such, apparel managed to keep growing 2011-2012, following the 2010 recovery from the economic recession. 2012 value growth only slowed down slightly, with slightly weaker consumer sentiments, but on the whole, apparel...

Euromonitor International's Apparel in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Apparel in Austria
APPAREL IN AUSTRIA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Positive Performance Continues Despite Slowdown in 2012
Premiumisation Trend Supports Value Growth
Global Chains of Apparel Specialist Retailers Lead the Fragmented Category
More Consumers Buy Apparel Online
Stagnation and Decline Expected
Key Trends and Developments
Multinationals and Regional Players Grapple for Share in A Fragmented Environment
Consumer Confidence Weakens Slightly Despite the Stable Economic Situation
Internet Retailing
Expanding Waistlines Heighten Demand for Plus Size Clothing
Ageing Population Offers Opportunities for Apparel
Market Data
Table 1 Sales of Apparel by Category: Volume 2007-2012
Table 2 Sales of Apparel by Category: Value 2007-2012
Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
Table 5 Apparel Company Shares 2008-2012
Table 6 Apparel Brand Shares 2009-2012
Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Austria GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 2 adidas Austria GmbH: Key Facts
Summary 3 adidas Austria GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 adidas Austria GmbH: Competitive Position 2012
Internet Strategy
Fussl Modestraße Mayr GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 5 Fussl Modestraße Mayr GmbH: Key Facts
Summary 6 Fussl Modestraße Mayr GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Fussl Modestraße Mayr GmbH: Competitive Position 2012
Internet Strategy
Kik Textilien and Non-food GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 8 KiK Textilien and Non-Food GmbH: Key Facts
Summary 9 KiK Textilien and Non-Food GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 KiK Textilien and Non-Food GmbH: Competitive Position 2012
Internet Strategy
Leder and Schuh International AG in Apparel (austria)
Strategic Direction
Key Facts
Summary 11 Leder and Schuh International AG: Key Facts
Summary 12 Leder and Schuh International AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Leder and Schuh International AG: Competitive Position 2012
Internet Strategy
Nike Deutschland GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 14 Nike Deutschland GmbH: Key Facts
Summary 15 Nike Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Nike Deutschland GmbH: Competitive Position 2012
Internet Strategy
Palmers Textil AG in Apparel (austria)
Strategic Direction
Key Facts
Summary 17 Palmers Textil AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Palmers Textil AG: Competitive Position 2012
Internet Strategy
Stiefelkönig Schuhhandels GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 19 Stiefelkönig Schuhhandels GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 20 Stiefelkönig Schuhhandels GmbH: Competitive Position 2012
Internet Strategy
Wolford Beteiligungs GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 21 Wolford Beteiligungs GmbH: Key Facts
Summary 22 Wolford Beteiligungs GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Wolford Beteiligungs GmbH: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2007-2012
Table 14 Sales of Childrenswear by Category: Value 2007-2012
Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 17 Sales of Childrenswear by Category: Volume 2007-2012
Table 18 Sales of Childrenswear by Category: Value 2007-2012
Table 19 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 20 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 21 Childrenswear Company Shares 2008-2012
Table 22 Childrenswear Brand Shares 2009-2012
Table 23 Forecast Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Forecast Sales of Childrenswear by Category: Value 2012-2017
Table 25 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Clothing Accessories by Category: Volume 2007-2012
Table 28 Sales of Clothing Accessories by Category: Value 2007-2012
Table 29 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
Table 30 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
Table 31 Clothing Accessories Company Shares 2008-2012
Table 32 Clothing Accessories Brand Shares 2009-2012
Table 33 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
Table 34 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
Table 35 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Men's Outerwear: Volume 2007-2012
Table 38 Sales of Men's Outerwear: Value 2007-2012
Table 39 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 40 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 41 Men's Outerwear Company Shares 2008-2012
Table 42 Men's Outerwear Brand Shares 2009-2012
Table 43 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 44 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 45 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 46 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Women's Outerwear: Volume 2007-2012
Table 48 Sales of Women's Outerwear: Value 2007-2012
Table 49 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 50 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 51 Women's Outerwear Company Shares 2008-2012
Table 52 Women's Outerwear Brand Shares 2009-2012
Table 53 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 54 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 55 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 56 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 24 Jeans by Price Platform 2012
Table 57 Sales of Jeans: Volume 2007-2012
Table 58 Sales of Jeans: Value 2007-2012
Table 59 Sales of Jeans: % Volume Growth 2007-2012
Table 60 Sales of Jeans: % Value Growth 2007-2012
Table 61 Sales of Men's Jeans: Volume 2007-2012
Table 62 Sales of Men's Jeans: Value 2007-2012
Table 63 Sales of Men's Jeans: % Volume Growth 2007-2012
Table 64 Sales of Men's Jeans: % Value Growth 2007-2012
Table 65 Sales of Women's Jeans: Volume 2007-2012
Table 66 Sales of Women's Jeans: Value 2007-2012
Table 67 Sales of Women's Jeans: % Volume Growth 2007-2012
Table 68 Sales of Women's Jeans: % Value Growth 2007-2012
Table 69 Jeans Company Shares 2008-2012
Table 70 Jeans Brand Shares 2009-2012
Table 71 Forecast Sales of Jeans: Volume 2012-2017
Table 72 Forecast Sales of Jeans: Value 2012-2017
Table 73 Forecast Sales of Jeans: % Volume Growth 2012-2017
Table 74 Forecast Sales of Jeans: % Value Growth 2012-2017
Table 75 Forecast Sales of Men's Jeans: Volume 2012-2017
Table 76 Forecast Sales of Men's Jeans: Value 2012-2017
Table 77 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
Table 78 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
Table 79 Forecast Sales of Women's Jeans: Volume 2012-2017
Table 80 Forecast Sales of Women's Jeans: Value 2012-2017
Table 81 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Table 82 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 84 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 85 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 86 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 87 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 88 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 89 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 90 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 91 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 92 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 93 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 94 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 95 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 96 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 97 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 98 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 100 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 101 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 102 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 104 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 105 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 106 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 108 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Hosiery by Category: Volume 2007-2012
Table 110 Sales of Hosiery by Category: Value 2007-2012
Table 111 Sales of Hosiery by Category: % Volume Growth 2007-2012
Table 112 Sales of Hosiery by Category: % Value Growth 2007-2012
Table 113 Hosiery Company Shares 2008-2012
Table 114 Hosiery Brand Shares 2009-2012
Table 115 Forecast Sales of Hosiery by Category: Volume 2012-2017
Table 116 Forecast Sales of Hosiery by Category: Value 2012-2017
Table 117 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 118 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of Footwear by Category: Volume 2007-2012
Table 120 Sales of Footwear by Category: Value 2007-2012
Table 121 Sales of Footwear by Category: % Volume Growth 2007-2012
Table 122 Sales of Footwear by Category: % Value Growth 2007-2012
Table 123 Footwear Company Shares 2008-2012
Table 124 Footwear Brand Shares 2009-2012
Table 125 Sales of Footwear by Distribution Format: % Analysis 2007-2012
Table 126 Forecast Sales of Footwear by Category: Volume 2012-2017
Table 127 Forecast Sales of Footwear by Category: Value 2012-2017
Table 128 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
Table 129 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 130 Sales of Sportswear: Value 2007-2012
Table 131 Sales of Sportswear: % Value Growth 2007-2012
Table 132 Sportswear Company Shares 2008-2012
Table 133 Sportswear Brand Shares 2009-2012
Table 134 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
Table 135 Forecast Sales of Sportswear: Value 2012-2017
Table 136 Forecast Sales of Sportswear: % Value Growth 2012-2017












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