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Better For You Beverages in Norway

  • September 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

BFY beverages is well established in Norway and demand for its products in 2012 was driven by a strong health-conscious trend among Norwegian consumers. Most of the value sales came from BFY reduced sugar beverages, which accounted for 99% of all better for you beverages value sales in 2012. The strong performance came from reduced sugar carbonates, which showed 2% value growth in 2012, although there were media reports about the sweetener stevia being a new ingredient that one should consume.

Euromonitor International's Better For You Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Beverages in Norway
BETTER FOR YOU BEVERAGES IN NORWAY
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Tine SA in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 1 Tine SA: Key Facts
Summary 2 Tine SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Tine SA: Competitive Position 2012
Executive Summary
Health and Wellness Continues To Perform Well in 2012
Green Keyhole Symbol
Domestic Players Dominate Sales
Greater Availability Across Retailing Channels
Dynamic Development Anticipated in the Forecast Period
Key Trends and Developments
Health and Wellness Is Heavily Affected by Regulation
Consumer Health Concerns Ensure Positive Sales Growth
Strong Development in Food Intolerance
Organic Food Sales Develop Despite A Less Effective Labelling System
Fortified/functional Packaged Food Develops at A Steady Pace
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 4 Research Sources












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