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Better For You Beverages in Norway

  • September 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

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BFY beverages is well established in Norway and demand for its products in 2012 was driven by a strong health-conscious trend among Norwegian consumers. Most of the value sales came from BFY reduced sugar beverages, which accounted for 99% of all better for you beverages value sales in 2012. The strong performance came from reduced sugar carbonates, which showed 2% value growth in 2012, although there were media reports about the sweetener stevia being a new ingredient that one should consume.

Euromonitor International's Better For You Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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