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Better For You Packaged Food in China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 27 pages

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In 2012, BFY packaged food continued to become popular among Chinese consumers with double digit growth. In China, although the living conditions improved gradually, many consumers have health problems such as diabetes, high cholesterol etc. They therefore wanted to keep healthy through adjusting their eating habits. For example, consumers who were used to purchase sugarised gum now chose sugar-free gum instead. This helped consumers avoid tooth decay. After several years’ consumer education,...

Euromonitor International's Better For You Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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