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Better For You Packaged Food in Norway

  • May 2017
  • 26 pages
  • Euromonitor International
Report ID: 1650071

Summary

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Similar to the review period as a whole, better for you packaged food continues to develop predominantly as a result of Norwegian consumers seeking easy solutions to reducing their calorie intake. Instead of participating in an extensive dieting programme, they opt for reduced fat or reduced sugar alternatives. Dairy is by far the largest better for you packaged food category, accounting for 88% of value sales of better for you packaged food in 2016. In turn, reduced fat milk accounted for 55% o...

Euromonitor International’s Better For You Packaged Food in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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