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Better For You Packaged Food in Vietnam

  • September 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

Most Vietnamese consumers believe products containing sugar or fat contribute towards obesity and an unhealthy body. Moreover, consumers are easily persuaded into consuming products labelled as low fat. Therefore, the trend of reducing the sugar or fat within products dominates BFY packaged food. Various milk products with less sugar or fat, reduced sugar RTD tea and diet soft drinks are popular with consumers who wish to eat and drink more healthily. Taking advantage of this product trend and...

Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Packaged Food in Vietnam
BETTER FOR YOU PACKAGED FOOD IN VIETNAM
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 4 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Executive Summary
the Health and Wellness Food and Beverage Industry Achieves Steady Growth Through Wise Investment
Naturally Healthy Products Take the Lead in Hw Food and Beverages
Competitiveness Varies Across Particular Categories
Traditional Stores Wins in Terms of Sales While Modern Trade Offers Variety
Hw Food and Beverages Has High Potential
Key Trends and Developments
Strong Increase in Consumer Health Awareness
Increasing Interest From Food and Beverage Manufacturers in Health and Wellness Products
Traditional Grocers Remain Dominant Although Modern Channels Continue To Grow
Younger Generation Shapes Consumer Trends
Naturally Healthy Products Register Outstanding Growth
Market Data
Table 5 Sales of Health and Wellness by Type: Value 2007-2012
Table 6 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 7 Sales of Health and Wellness by Category: Value 2007-2012
Table 8 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 10 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 11 Health and Wellness GBO Company Shares 2008-2012
Table 12 Health and Wellness NBO Company Shares 2008-2012
Table 13 Health and Wellness NBO Brand Shares 2009-2012
Table 14 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 1 Research Sources












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