Keywords : tea production, tea manufacture industry, tea consumer
Brief Introduction This report presents a full view of China’s tea market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, C...
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Brief Introduction
This report presents a full view of China’s tea market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.
What will you get from this report?
· To understand current and future development condition of the tea market in China;
· To find the characteristics of the consumer and their preference;
· To understand the market competitive situation;
· To catch the entry opportunities from the multiple aspects of tea market;
· To know the market size and entry barriers;
· To obtain objective and reasonable advice to help you make marketing strategy.
For convenience of readers, we use a form of illustration plus text analysis and presentation to visually present with a snapshot of the Chinese market conditions as well as guidance for entry. Based on the selection of abundant detailed and reliable information and materials, the report presents an overview of the tea market with in-depth strategic and quantitative analysis on the feasibilities of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects…
Scope of this report
· Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption trend;
· Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
· Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related inspection basis and indicators, related standard, related supervision institute;
· Necessary resource for foreign companies in China: related industrial association, importer’s list, and related exhibition.
Why we write this report?
China’s economy has achieved a stable development in the recent years, even under the global economy depressed. At present, China has already become one of the potential consumption markets for the tea manufacturer. However, foreign enterprises often find it is difficult to formulate their entry strategy in Chinese tea markets based on their past experiences in the face of special local market environment. In addition, Chinese government has been consciously guiding the transformation of China from the “world production center” into a combination of “production center” and “demand center”. Thus, to learn about the actual local market environment in China, has become a compulsory course for enterprises to exploit the tea market in China.
Hot Drink Industry in China
PART 1 MARKET ANALYSIS 1
CHAPTER 1 PRODUCT DEFINITION 2
1.1 PRODUCT DEFINITION 2
1.2 PRODUCT CLASSIFICATION 2
CHAPTER 2 INTRODUCTION OF DOMESTIC INDUSTRIAL ENVIRONMENT 4
2.1 CHINA’S ECONOMY: BASIC FACTS 4
2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 5
2.3 RELEVANT POLICIES, LAWS AND REGULATIONS 7
2.3.1 related policies 7
2.3.2 related laws and regulations 9
2.4 FOREIGN COOPERATION 10
CHAPTER 3 THE CURRENT SITUATION OF THE PRODUCTS 12
3.1 ANALYSIS ON MARKET SCALE 12
3.2 OPERATION CONDITION OF THE INDUSTRY 15
3.3 ANALYSIS OF THE UPSTREAM AND DOWNSTREAM INDUSTRY CHAINS 19
CHAPTER 4 TREND ANALYSIS OF TEA PRODUICTS CONSUMPTION 21
4.1 CHARACTERISTIC ANALYSIS OF TEA PRODUCT CONSUMPTION 21
4.2 ANALYSIS OF TEA CONSUMPTION TREND 24
PART 2 FOREIGN TRADE STRUCTURE 26
CHAPTER 5 ANALYSIS OF IMPORT CONDITION OF THE TEA PRODUCTS 27
5.1 ANALYSIS OF THE CHANGES OF IMPORTED TEA PRODUCTS IN CHINA 27
5.2 MAIN ORIGINS OF CHINA’S IMPORTED TEA PRODUCTS 31
5.3 CHINA'S DOMESTIC FLOWS OF IMPORTED TEA PRODUCTS 35
CHAPTER 6 ANALYSIS OF TEA PRODUCTS EXPORT CHANGE 40
6.1 CHINESE TEA PRODUCTS EXPORTED CHANGES AND REASONS IN RECENT YEARS 40
6.2 THE MAIN DESTIANTIONS OF CHINA’S EXPORTED TEA PRODUCTS 44
6.3 THE MAIN ORIGINS OF CHINA’S EXPORTED TEA PRODUCTS 47
PART 3 MARKET ENTRY ANALYSIS 50
CHAPTER 7 TAX BEARING STATE OF IMPORTED PRODUCTS 51
7.1 IMPORT TARIFF 51
7.2 VALUE-ADDED TAX 52
7.3 CONSUMPTION TAX 54
CHAPTER 8 IMPORT FLOW OF TEA PRODUCTS 55
8.1 CHART OF IMPORT FLOW OF TEA PRODUCTS 55
8.2 EXPLANATION OF IMPORT FLOW OF TEA PRODUCTS 57
CHAPTER 9 INSPECTION AND QUARANTINE AND STANDARDS SYSTEM 58
9.1 THE PROCEDURES OF INSPECTION AND QUARANTINE OF IMPORTED TEA PRODUCTS 58
9.2 MAIN INSPECTION BASIS AND INDICATER 59
9.2.1 supervision and inspection of imported food hygiene 59
9.2.2 Inspection of imported animals and plants products 63
9.3 RELATED STANDARDS FOR TEA PRODUCTS 64
9.4 MAIN SUPERVISION INSTITUTION 66
CHAPTER 10 COMPETITION SITUATION OF DOMESTIC MARKET OF TEA PRODUCTS 67
10.1 ANALYSIS ON THE CENTRALIZATION RATE OF MARKET SHARE OF EACH ENTERPRISE 67
10.2 ANALYSISI ON CENTRALIZATION RATE OF SALES INCOME OF EACH AREA 69
10.3 STATUS OF IMPORT TEA PRODUCTS IN DOMESTIC MARKET 70
10.4 INTRODUCTION TO TOP TEN ENTERPRISES IN THE SALES INCOME RANK OF CHINA’S REFINED TEA MANUFACTURING 73
10.4.1 Zhangzhou Tianfu Tea Co., Ltd. 73
10.4.2 Hunan Lanling tea co., ltd. 73
10.4.3 Zhejiang Wafa Tea Co., Ltd. 74
10.4.4 Hunan Sanyi Tea Co., Ltd. 75
10.4.5 Guangdong Guobin Group Limited Company 75
10.4.6 Ningbo Ruilong Tea Co., ltd. 76
10.4.7 Linxiang Tea Co., Ltd. 77
10.4.8 Yunnan Xiaguan Tuocha Group Co., Ltd. 77
10.4.9 Shengzhou Dapeng Tea Co., Ltd. 78
10.4.10Emeimountain Zhuyeqing Tea Co., Ltd. In Sichuan Province 79
10.5 NATIONAL DISTRIBUTION MAP OF ENTERPRISES ABOVE THE DESIGNATED SIZE 80
CHAPTER 11 MARKETING CHANNEL 82
11.1 BRIEF INTRODUCTION ON MARKETING CHANNEL OF TEA PRODUCTS 82
11.2 GRAPHICAL REPRESENTATION OF MARKETING CHANNEL OF DOMESTIC TEA PRODUCTS 83
11.3 ANALYSIS ON MAJOR MARKETING CHANNELS OF DOMESTIC TEA PRODUCTS 84
CHAPTER 12 ANALYSIS ON ENTERING MARKET 88
12.1 ANALYSIS ON MARKET ENTERY OPPORTUNITY 88
12.2 ANALYSIS ON MARKET ENTERING NON-TARIFF BARRIERS 90
12.3 MAIN CONCLUSION AND SUGGESTION 92
PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA 95
CHAPTER 13 LIST OF MAIN IMPORTERS 96
CHAPTER 14 RELATED ASSOCIATIONS 98
14.1 CHINA TEA MARKETING ASSOCIATION 98
14.2 ALL CHINA FEDERATION OF SUPPLY AND MARKETING COOPERATIVES 98
14.3 CHINA IMPORT AND EXPORT CHAMBER AND COMMERCE OF FOOD AND NATIVE PRODUCTS 99
14.4 CCPIT-SPECIALIZED SUB-COUNCIL OF AGRICULTURE 100
CHAPTER 15 MAIN EXHIBITIONS 102
15.1 TEA EXPO, GUANGZHOU 2009 102
15.2 CHINA'S TEA INDUSTRY IN 2009 (XIAMEN) INTERNATIONAL FAIR 103
15.3 CHINA GREEN FOOD EXPO 2009 104
15.4 ORGANIC & NATURAL PRODUCTS FAIR, CHINA 106
15.5 THE 4TH CHINA (CHANGSHA) INTERNATIONAL FOOD EXPO 107
TABLE CONTENT
TABLE 1 THE SORTS OF TEA PRODUCTS 2
TABLE 2 CHINA’S MACRO-ECONOMY INDEX IN 2008 4
TABLE 3 JANUARY TO NOVEMBER THE COMPARISON ON MAJOR ECONOMIC INDICATORS OF REFINED TEA MANUFACTURING OVER THE SAME PERIOD FROM 2006-2008 18
TABLE 4 JANUARY TO NOVEMBER OPERATION SITUATION OF ABOVE-SCALE ENTERPRISES OF DIFFERENT TYPES OF OWNERSHIP OF CHINA’S REFINED TEA MANUFACTURING INDUSTRY IN 2008 19
TABLE 5 2004 -2008 THE IMPORTED QUANTITY AND GROWTH RATE OF TEA PRODUCTS (UNIT: KG) 29
TABLE 6 2004-2008 THE IMPORTED VALUE AND ITS GROWTH RATE OF TEA PRODUCTS (UNIT: USD) 29
TABLE 7 IN 2008, THE PROPORTION OF SUB-TYPES OF THE IMPORTED TEA PRODUCTS IN CHINA (IN TERMS OF IMPORT QUANTITY) 30
TABLE 8 THE TOP TEN QUANTITY IMPORT ORIGINS OF CHINA'S IMPORTED TEA PRODUCTS FROM 2004-2008 (UNIT: KG) 34
TABLE 9 THE TOP TEN VALUE IMPORT ORIGINS OF CHINA’S IMPORTED TEA PRODUCTS (UNIT: USD) 35
TABLE 10 THE MAIN QUANTITY DESTINATIONS AND ANNUAL GROWTH RATE OF IMPORTED TEA PRODUCTS FROM 2004-2008 IN CHINA (UNIT: KG) 39
TABLE 11 THE MAIN VALUE DESTINATIONS AND THE ANNUAL GROWTH RATE OF IMPORTED TEA PRODUCTS FORM 2004-2008 IN CHINA (UNIT: USD) 39
TABLE 12 EXPORTED QUANTITY AND GROWTH RATE OF CHINA’S TEA PRODUCTS FROM 2004-2008 (UNIT: KG) 42
TABLE 13 EXPORT VALUE AND GROWTH RATE OF CHINA’S TEA PRODUCTS FROM 2004-2008 (UNIT: USD) 42
TABLE 14 THE PROPORTION SHARE OF EVERY SUBDIVIDED TYPE AMONG CHINA’S EXPORTED TEA PRODUCT. (COUNTED BY EXPORT QUANTITY) 43
TABLE 15 RANK OF MAIN DESTINATIONS OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 46
TABLE 16 THE TOP TEN QUANTITY DESTINATIONS AND THEIR ANNUAL GROWTH RATE OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 (UNIT: KG) 46
TABLE 17 THE TOP TEN VALUE DESTINATIONS AND THEIR ANNUAL GROWTH RATE OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 (UNIT: USD) 46
TABLE 18 RANK OF REGIONS’ QUANTITY AND SUM OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 48
TABLE 19 TOP TEN QUANTITY ORIGINS AND ANNUAL GROWTH RATE OF CHINA’S EXPORTED TEA PRODUCTS IN 2008. (UNIT: KG) 48
TABLE 20 TOP TEN SUM ORIGINS AND ANNUAL GROWTH RATE OF CHINA’S EXPORTED TEA PRODUCTS IN 2008. (UNIT: USD) 49
TABLE 21 TARIFF FOR TEA PRODUCTS LIST 51
TABLE 22 ADDED –VALUE TAXES FOR TEA PRODUCTS LIST 53
TABLE 23 LIMITATION INDEX OF RELATED CONTAMINATES IN TEA 61
TABLE 24 RELATED LIMITATION INDEX OF PESTICIDES IN TEA PRODUCTS 61
TABLE 25 RELATED STANDARDS ON THE NET CONTENT OF THE LABELING OF PREPACKAGED TEA PRODUCTS 62
TABLE 26 RELEVANT MANDATORY NATIONAL STANDARD FOR TEA PRODUCTS 64
TABLE 27 RELATED RECOMMENDED NATIONAL STANDARD FOR TEA PRODUCTS 64
TABLE 28 SITUATION OF ECONOMIC OPERATION OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN MAIN PRODUCTION AREAS OF CHINA’S REFINED TEA MANUFACTURING INDUSTRY FROM JANUARY TO NOVEMBER IN 2008 (UNIT: THOUSAND YUAN RMB) 70
TABLE 29 RANK OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN REFINED TEA MANUFACTURING INDUSTRY OF EACH REGION IN CHINA FROM JANUARY TO NOVEMBER IN 2008 81
FIGURE CONTENT
FIGURE 1 2000-2008 CHINA'S TEA PRODUCTION, EXPORT AND DOMESTIC CONSUMPTION (UNIT: TEN THOUSAND TONS) 13
FIGURE 2 RANKING OF THE PER CAPITA CONSUMPTION OF THE WORLD'S MAJOR TEA CONSUMING COUNTRIES (UNIT: KG) 14
FIGURE 3 JANUARY TO NOVEMBER’S COMPARISON ON THE OPERATION CONDITION OF THE ABOVE-SCALE ENTERPRISES OF CHINA’S REFINED TEA MANUFACTURING INDUSTRY OVER THE SAME PERIOD FROM 2006 TO 2008 (UNIT: HOUSEHOLD / MILLION YUAN) 16
FIGURE 4 JANUARY TO NOVEMBER THE COMPARISON ON THE MAJOR ECONOMIC INDICATORS ON THE ABOVE- SCALE ENTERPRISES OF CHINA'S REFINED TEA MANUFACTURING INDUSTRY OVER THE SAME PERIOD FROM 2006-2008 (UNIT: HOUSEHOLD / MILLION YUAN) 17
FIGURE 5 JANUARY TO NOVEMBER THE COMPARISON ON THE OPERATION SITUATION OF OWNERSHIP ENTERPRISES OF REFINED TEA MANUFACTURING INDUSTRY IN 2008 18
FIGURE 6 2004-2008, CHANGE OF THE AMOUNT OF CHINA’S IMPORTED TEA PRODUCTS (UNIT: KG) 27
FIGURE 7 2004-2008, CHANGE OF THE TOTAL VALUE OF CHINA'S IMPORTED TEA PRODUCTS (UNIT: USD) 28
FIGURE 8 THE PROPORTION OF THE TOTAL IMPORT QUANTITY TOOK UP BY VARIOUS SUBDIVIDED SPECIES OF TEA PRODUCTS IN 2008 (COUNTED BY IMPORT QUANTITY) 29
FIGURE 9 IN 2008, RATIO OF CHINA'S TEA IMPORT TRADE PATTERN (CALCULATED IN ACCORDANCE WITH IMPORT QUANTITY) 30
FIGURE 10 THE TOP TEN QUANTITY ORIGINS OF CHINA’S IMPORTED TEA PRODUCTS IN 2008 31
FIGURE 11 THE TOP TEN VALUE ORIGINS OF CHINA’S IMPORTED TEA PRODUCTS IN 2008 32
FIGURE 12 THE ANNUAL CHANGE TREND OF CHINA'S MAIN QUANTITY ORIGINS OF IMPORTED TEA PRODUCTS (%) 33
FIGURE 13 THE ANNUAL CHANGE TREND OF CHINA'S MAIN VALUE ORIGINS OF IMPORTED TEA PRODUCTS (%) 33
FIGURE 14 THE TOP TEN QUANTITY REGIONS OF IMPORTED TEA PRODUCTS IN CHINA IN 2008 36
FIGURE 15 THE TRENDS OF QUANTITY CHANGE IN THE MAIN REGIONS OF DOMESTIC IMPORTED TEA PRODUCTS. (UNIT: %) 36
FIGURE 16 THE TOP TEN VALUE REGIONS OF IMPORTED TEA PRODUCTS IN CHINA IN 2008 37
FIGURE 17 THE TREND OF VALUE CHANGE IN THE MAIN REGIONS OF DOMESTIC IMPORTED TEA PRODUCTS (UNIT: %) 38
FIGURE 18 QUANTITY AND GROWTH RATE CHANGE OF THE EXPORTED TEA PRODUCTS FROM 2004-2008 IN CHINA (UNIT: KG) 40
FIGURE 19 VALUE AND GROWTH RATE CHANGE OF EXPORTED TEA PRODUCTS FROM 2004-2008 IN CHINA (UNIT: USD) 41
FIGURE 20 THE EXPORTED PROPORTION OF EVERY SUBDIVIDED TYPE AMONG CHINESE TEA PRODUCTS IN 2008 42
FIGURE 21 TOP TEN QUANTITY DESTINATIONS OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 44
FIGURE 22 TOP TEN VALUE DESTINATIONS OF CHINA’S EXPORTED TEA PRODUCTS IN 2008 44
FIGURE 23 THE MAIN ORIGINS OF CHINA’S EXPORTED TEA PRODUCTS (UNIT: KG, USD) 47
FIGURE 24 CHART OF TEA PRODUCTS’ ENTRANCE TO CHINA 55
FIGURE 25 IN 2008, THE PROPORTION OF SALES INCOME BY THE TOP 10 ENTERPRISES IN THAT OF ALL ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE INDUSTRY IN CHINESE TEA INDUSTRY. 67
FIGURE 26 PROPORTION OF SALES INCOME BY TOP TEN AREAS IN THAT OF ALL THE ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE COUNTRY 69
FIGURE 27 NATIONAL DISTRIBUTION MAPS OF REFINED TEA MANUFACTURING ENTERPRISES ABOVE THE DESIGNATED SIZE 80
FIGURE 28 GRAPHICAL REPRESENTATION OF MARKETING CHANNEL OF TEA PRODUCTS. 83
