Table of Contents
FF beverages maintained its positive development in 2012. Growth in total current value sales equalled that for 2011 and surpassed the CAGR for the entire review period, while most individual product categories continued to show robust growth in volume sales. This performance was underpinned by rising health awareness among Chinese consumers. In particular, better education about diet, nutrition and the preventive health benefits of different ingredients helped to strengthen consumer interest...
Euromonitor International's Fortified/Functional Beverages in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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