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Fortified/Functional Beverages in Norway

  • September 2013
  • -
  • Euromonitor International
  • -
  • 32 pages

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Fortified/functional beverages is a far smaller category than fortified/functional packaged food, with fortified/functional hot drinks not existing in Norway. Fortified/functional beverages accounted for 24% of overall fortified/functional value sales in 2012. FF energy drinks dominated the category in 2012, accounting for 87% of value sales. FF energy drinks is driven by a consumer group of young, health-conscious people. The strong sports-playing trend among this group is facilitating growth...

Euromonitor International's Fortified/Functional Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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