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Fortified/Functional Beverages in Vietnam

  • September 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

FF beverages recorded strong growth in 2012 thanks to good performances across the categories, with all of them recording double-digit value sales growth in current terms. Consumers tend to be attracted to FF beverages, as they believe they have better nutritional content. Many FF beverages are even consumed on a regular basis as nutrition supplements, such as FF plant-based and malt-based hot drinks, including the leading brands Milo and Ovaltine.

Euromonitor International's Fortified/Functional Beverages in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in Vietnam
FORTIFIED/FUNCTIONAL BEVERAGES IN VIETNAM
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 4 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Executive Summary
the Health and Wellness Food and Beverage Industry Achieves Steady Growth Through Wise Investment
Naturally Healthy Products Take the Lead in Hw Food and Beverages
Competitiveness Varies Across Particular Categories
Traditional Stores Wins in Terms of Sales While Modern Trade Offers Variety
Hw Food and Beverages Has High Potential
Key Trends and Developments
Strong Increase in Consumer Health Awareness
Increasing Interest From Food and Beverage Manufacturers in Health and Wellness Products
Traditional Grocers Remain Dominant Although Modern Channels Continue To Grow
Younger Generation Shapes Consumer Trends
Naturally Healthy Products Register Outstanding Growth
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 1 Research Sources












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