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Fortified/Functional Packaged Food in Norway

  • September 2013
  • -
  • Euromonitor International
  • -
  • 37 pages

The consumption of fortified/functional foods is viewed as a weight-management tool and alternative way for Norwegian consumers to better manage their health. Thus, sales help to drive industry growth. Some Norwegian companies are investing in prevention-based healthcare systems, as a way to reduce healthcare expenses. For example, they are offering different wellness programmes that motivate employees to live healthily, such as taking regular exercise and consuming naturally healthy and...

Euromonitor International's Fortified/Functional Packaged Food in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Packaged Food in Norway
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN NORWAY
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 7 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 8 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
Table 9 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
Table 10 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 11 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
Table 12 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 13 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 14 Fortified/Functional Bread NBO Brand Shares 2009-2012
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 16 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Mills Da in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 1 Mills DA : Key Facts
Summary 2 Mills DA : Operational Indicators
Company Background
Competitive Positioning
Summary 3 Mills DA: Competitive Position 2012
Tine SA in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 4 Tine SA: Key Facts
Summary 5 Tine SA: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Tine SA: Competitive Position 2012
Executive Summary
Health and Wellness Continues To Perform Well in 2012
Green Keyhole Symbol
Domestic Players Dominate Sales
Greater Availability Across Retailing Channels
Dynamic Development Anticipated in the Forecast Period
Key Trends and Developments
Health and Wellness Is Heavily Affected by Regulation
Consumer Health Concerns Ensure Positive Sales Growth
Strong Development in Food Intolerance
Organic Food Sales Develop Despite A Less Effective Labelling System
Fortified/functional Packaged Food Develops at A Steady Pace
Market Data
Table 17 Sales of Health and Wellness by Type: Value 2007-2012
Table 18 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 19 Sales of Health and Wellness by Category: Value 2007-2012
Table 20 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 21 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 22 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 23 Health and Wellness GBO Company Shares 2008-2012
Table 24 Health and Wellness NBO Company Shares 2008-2012
Table 25 Health and Wellness NBO Brand Shares 2009-2012
Table 26 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 28 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 7 Research Sources












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