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Fortified/Functional Packaged Food in Vietnam

  • September 2013
  • -
  • Euromonitor International
  • -
  • 33 pages

FF milk formula continued to dominate sales of all FF packaged food in 2012. Many Vietnamese consumers still perceive milk formula as a replacement for breast milk, and some start letting their babies consume milk formula as early as six months old. This, together with the healthy birth rate, resulted in a good performance for milk formula. In addition, FF dairy also contributed a substantial amount of sales of FF packaged food. FF dairy consists mostly of FF powder milk, with many brands...

Euromonitor International's Fortified/Functional Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Packaged Food in Vietnam
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN VIETNAM
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 7 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
Table 8 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 9 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 10 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Kinh Do Corp in Health and Wellness (vietnam)
Strategic Direction
Key Facts
Summary 1 Kinh Do Corp: Key Facts
Summary 2 Kinh Do Corp: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Kinh Do Corp: Competitive Position 2012
Vietnam Dairy Products Jsc (vinamilk) in Health and Wellness (vietnam)
Strategic Direction
Key Facts
Summary 4 Vietnam Dairy Products JSC (Vinamilk): Key Facts
Summary 5 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators
Company Background
Competitive Positioning
Summary 6 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2012
Executive Summary
the Health and Wellness Food and Beverage Industry Achieves Steady Growth Through Wise Investment
Naturally Healthy Products Take the Lead in Hw Food and Beverages
Competitiveness Varies Across Particular Categories
Traditional Stores Wins in Terms of Sales While Modern Trade Offers Variety
Hw Food and Beverages Has High Potential
Key Trends and Developments
Strong Increase in Consumer Health Awareness
Increasing Interest From Food and Beverage Manufacturers in Health and Wellness Products
Traditional Grocers Remain Dominant Although Modern Channels Continue To Grow
Younger Generation Shapes Consumer Trends
Naturally Healthy Products Register Outstanding Growth
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2007-2012
Table 14 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 15 Sales of Health and Wellness by Category: Value 2007-2012
Table 16 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 19 Health and Wellness GBO Company Shares 2008-2012
Table 20 Health and Wellness NBO Company Shares 2008-2012
Table 21 Health and Wellness NBO Brand Shares 2009-2012
Table 22 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 24 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 7 Research Sources












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