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Fortified/Functional Packaged Food in Vietnam

  • September 2013
  • -
  • Euromonitor International
  • -
  • 33 pages

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FF milk formula continued to dominate sales of all FF packaged food in 2012. Many Vietnamese consumers still perceive milk formula as a replacement for breast milk, and some start letting their babies consume milk formula as early as six months old. This, together with the healthy birth rate, resulted in a good performance for milk formula. In addition, FF dairy also contributed a substantial amount of sales of FF packaged food. FF dairy consists mostly of FF powder milk, with many brands...

Euromonitor International's Fortified/Functional Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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