Table of Contents
Due to a high level of competition, in 2012 manufacturers of fragrances, in particular those positioned in the premium segment, invested strongly in innovation. They continued to extend their brands, or relaunched classics. They brought out new fragrances for a younger generation of women, and launched smaller formats which are convenient to transport and to use away from home. To compete for sales they also used advertising. Promotions for new and classic fragrances were seen on television and...
Euromonitor International's Fragrances in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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