Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014

Keywords : mobile , mobile phone, mobile network operator

This report provides a thorough analysis of the key issues and trends influencing the Global Mobile Remittance market. The structure and ecosystem of the sector is presented alongside a discussion of the key market trends and player initiatives. Revenue opportunities are identified and clear recommendations made for players in the market. Four comprehensive forecasting suites are presented that detail the opportunity for nationa...

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This report provides a thorough analysis of the key issues and trends influencing the Global Mobile Remittance market. The structure and ecosystem of the sector is presented alongside a discussion of the key market trends and player initiatives. Revenue opportunities are identified and clear recommendations made for players in the market.

Four comprehensive forecasting suites are presented that detail the opportunity for national mobile money transfers, international money transfers, sophisticated financial services and global mobile money transfers as a whole. Mobile money transfer users are projected as well as transaction frequencies, size of transactions and their associated values for each of these market segments.

The report looks in detail at the exciting opportunity for improving the lives of the ‘great unbanked’ around the world as well as identifying opportunities in the developed world. The status and growth potential for the global money transfer market is quantified alongside the analysis of key developments expected over 2009 and 2010 period.

Key questions the report answers

• What is the opportunity for mobile network operators to increase their ARPU?
• What are the early usage experiences of companies providing these services?
• Which will be the leading regions in the market in 2014?
• How many mobile users will make money transfers over the next six years?
• What will be typical transaction sizes?
• How often will users make mobile money remittances?
• What market traction is forecast for sophisticated financial services such as savings accounts and loans?

Interviews and case studies

Included in the report are profiles and case studies of the key mobile money transfer vendors and applications providers as well as Operators and service providers. CxO level interviews provide up to the minute feedback on market developments, market trends and issues as viewed from different vendors in the market.

This report also provides a regional analysis of the development of money transfer and remittances and how they might develop in the next five years. The report draws out the key market drivers and constraints for the future of the money transfer market including the impact of the recession on this emerging sector. 
 


Companies Mentioned

- Belgacom ICS
- Celcom
- CGAP
- EPC
- ETSI
- Fundamo
- Gates Foundation
- Globe GCASH
- GSMA
- ISO
- Macalla
- MasterCard
- Mi-Pay
- Mobey Forum
- MoneyBox Africa
- M-PESA
- Nokia
- Obopay
- OMA
- Phone1
- Roamware
- Roshan
- Safaricom
- Smart Money
- Sybase365
- Trivnet
- Utiba
- Visa
- Western Union
- World Bank
- Yellow Pepper
- Zain

Global Mobile Telephony Industry

Glossary

Executive Summary

ES1 Introduction
ES2 What’s New in Mobile Money Transfer?
Figure ES.1: Total Active Mobile Money Transfer Services and Beyond Split by 8 Key Regions 2008 – 2010
Figure ES.2: Mobile Money Ecosystem Operator Types
ES3 Money Transfers: Setting the Scene
ES3.1 Transformational Banking
ES3.2 Money Transfer Market Drivers
ES3.3 Market Segmentation
i. National Transfers
ii. New Segment: Sophisticated Financial Services
iii. International Transfers or Remittances
ES4 Important New Market Forecast Trends
ES5 User Forecasts
ES6 Transaction Value Forecasts
ES7 Service Provider Revenue Opportunity
ES8 Mobile Money Transfer Ecosystem Players
ES9 Recommendations

1. Mobile Commerce & Payments Market Trends

1.1 Introduction
Figure 1.1: Telstra 1H 2009 Mobile Revenues Split by Voice and Data
1.2 Market Drivers and Constraints
Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints
1.2.1 Drivers
1.2.2 Constraints
1.3 Mobile Payments Market Structure
1.3.1 Definition
Figure 1.3: Generic mCommerce Payment Process
1.4 Segmentation
1.4.1 Mobile Commerce Segments
Figure 1.4: Mobile Commerce Market Segmentation
i. Categories of Mobile Payments
a) Remote Mobile Payment Sub-segments
b) Point of Sale Payment Sub-segments
1.5 Classification of Payment Schemes
Table 1.1: Mobile Payment Classification
1.5.1 Remote Mobile Payment
i. Person-to-Person (P2P) Payment
ii. Mobile Phone Bill – “D2B” (direct to bill) Payment
iii. PRSMS (Premium Rate SMS) – Digital Goods
iv. Online – Payment for the Mobile Web & WAP Billing
v. SMS Payment – Mobile Wallet and Account Based Payment
Figure 1.5: PayPal Mobile “Text To Buy”
vi. Remote Physical/ Mobile Web & WAP Billing
1.5.2 POS (Point of Sale) Mobile Payment
i. NFC Payments
ii. Text and PIN
1.6 On Deck & Off Deck

2. Money Transfers: Setting the Scene

2.1 Transformational and Additive Banking
Table 2.1: Transformational and Additive Banking
2.2 Drivers and Constraints
Figure 2.1: Mobile Money Transfer: Drivers and Constraints
2.2.1 Mobile Money Transfer Drivers
2.2.2 Mobile Money Transfer Constraints
2.3 Payments in the Underbanked Developed World
Figure 2.2: USA Bank Account Ownership
2.4 World Bank Remittances Forecasts
Figure 2.3: World Remittance Flows to Developing Countries ($bn) 2008-2011
2.5 GSMA Mobile Money Initiatives
2.5.1 MMT (Mobile Money Transfer)
2.5.2 MMU (Mobile Money for the Unbanked)
2.6 Mobile Money Transfer Services and Trials
Figure 2.4: Total Active Mobile Money Transfer Services and Beyond Split by 8 Key Regions 2008 - 2010
Table 2.2: Total Active Mobile Money Transfer Services and Beyond Split by 8 Key Regions 2008 - 2010

3. Vendors & Applications

3.1 Introduction
3.2 Fundamo
i. Overview
ii. Market Update
iii. Product Update
iv. Market Issues
3.3 Sybase 365
i Products and Markets Update
ii Market Trends and Lessons Learned
3.4 Mi-Pay
i Products and Markets Update
ii Market Trends
3.5 Utiba
3.6 Trivnet
3.7 Roamware/Macalla

4. Operators & Services

4.1 Variety of Operator Types
Figure 4.1: Mobile Money Ecosystem Operator Types
4.2 Safaricom M-PESA
i Service Description
ii Service Statistics
Figure 4.2: M-PESA Tariff
4.3 Smart Money
Figure 4.3: SmartMoney Service Features
4.4 Western Union
i Strategy Insight
Figure 4.4: Western Union Customers – Mobile Usage
ii Market Feedback
iii UK/Kenya Pilot International Service
Figure 4.5: Cash2Kenya Pilot Service Screenshot and Phone
4.5 Nokia Money
4.6 MoneyBox Africa
Figure 4.6: MoneyBox P2P Payment Process
4.7 MasterCard
i. MasterCard MoneySend
ii. MasterCard MoneySend Strategy
iii. MasterCard MoneySend Markets
4.8 Yellow Pepper
i. Latin America Strategy
ii. Transaction Trends
4.9 Celcom
Figure 4.7: Celcom AirCash Charges
4.10 Phone1 US
4.11 Visa
i. Visa Mobile Strategy
Figure 4.8: Visa Mobile Strategy
ii. Visa Mobile Money Services
4.12 Obopay
Figure 4.9: Obopay iPhone Screenshot
4.13 Belgacom ICS HomeSend Service
Figure 4.10: Belgacom ICS HomeSend Solution
Figure 4.11: HomeSend Information & Funds Flow
4.14 Globe GCASH

5. Mobile Money Transfer Forecasts

5.1 Market Segmentation
5.1.1 National Transfers
5.1.2 Sophisticated Financial Services
5.1.3 International Transfers or Remittances
5.2 Methodology
5.2.1 Approach and Assumptions
Figure 5.1: Mobile Money Transfer Market Forecast Methodology
5.2.2 Geographical Splits
5.3 Mobile Subscriber Forecast
Figure 5.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 – 2014
Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 – 2014
5.4 Transaction Value Forecasts for All Mobile Money Transfers
Figure 5.6: Total Value of All Mobile Money Transfers p.a. ($m) Split by 8 Key Regions Forecasts 2009 – 2014
Table 5.3: Total Value of All Mobile Money Transfers p.a. ($m) Split by 8 Key Regions Forecasts 2009 – 2014
Figure 5.7: Comparison of National, Sophisticated Financial Services & International Mobile Money
Transfer Values (% of total) 2009 - 2014
Table 5.4: Comparison of National, Sophisticated Financial Services & International Mobile Money Transfer Values (% of total) 2009 - 2014
5.5 Service Provider Revenue Opportunity Forecasts
Figure 6.3: Roshan Tariffs
Figure 5.4: Zain Zap Tariffs
5.6 Total Service Provider Revenue Opportunity
Figure 5.5: Total Service Provider Mobile Money Transfer Revenue Opportunity p.a. ($m) Split by 8 Key Regions 2009 – 2014
Table 5.2: Total Service Provider Mobile Money Transfer Revenue Opportunity p.a. ($m) Split by 8 Key Regions 2009 – 2014

6. National Money Transfer Forecasts

6.1 User Forecasts
6.1.1 Main Trends
i. Total National Money Transfer Users
ii. Africa & Middle East
iii. Far East & China
iv. Indian Sub Continent
Figure 6.1: Number of Mobile Users Making National Transfers (m at year end) Split by 8 Key Regions 2009 – 2014
v. Rest of Asia Pacific
vi. South America
vii. Eastern Europe
viii. North America & Western Europe
Table 6.1: Number of Mobile Users Making National Transfers (m at year end) Split by 8 Key Regions 2009 – 2014
Figure 6.2: Number of Mobile Users Making National Transfers (m average) Split by 8 Key Regions 2009 – 2014
Table 6.2: Number of Mobile Users Making National Transfers (m average) Split by 8 Key Regions 2009 – 2014
6.2 Transaction Traffic Forecasts
Figure 6.3: Average Number of National Mobile Money Transfer Transactions per User p.a. Split by 8 Key Regions 2009 – 2014
Table 6.3: Average Number of National Mobile Money Transfer Transactions per User p.a. Split by 8 Key Regions 2009 – 2014
Figure 6.4: Total Number of National Mobile Money Transfer Transactions (m) p.a. Split by 8 Key Regions 2009 – 2014
Table 6.4: Total Number of National Mobile Money Transfer Transactions (m) p.a. Split by 8 Key Regions 2009 – 2014
6.3 Transaction Size Forecasts
Figure 6.5: Average Size of National Transactions ($) Split by 8 Key Regions 2009 – 2014
Table 6.5: Average Size of National Transactions ($) Split by 8 Key Regions 2009 – 2014
6.4 Transaction Value Forecasts
Figure 6.6: Total Value of National Transactions p.a. ($m) Split by 8 Key Regions 2009 – 2014
Table 6.6: Total Value of National Transactions p.a. ($m) Split by 8 Key Regions 2009 – 2014
6.5 Transaction Value per User Forecasts
Figure 6.7: National Transaction Value per User p.a. ($) Split by 8 Key Regions 2009 – 2014
Table 6.7: National Transaction Value per User p.a. ($) Split by 8 Key Regions 2009 – 2014
6.6 Service Provider Revenue Opportunity Forecast
Figure 6.8: Service Provider National Mobile Money Transfer Revenue ($m) Split by 8 Key Regions 2009-2014
Table 6.8: Service Provider National Mobile Money Transfer Revenue ($m) Split by 8 Key Regions 2009-2014

7. Microcredits, Savings & Insurance Payment Forecasts

7.1 Sophisticated Mobile Financial Services Defined
7.2 User Forecasts
Figure 7.1: Number of Sophisticated Mobile Financial Services Users (m at year end) Split by 8 Key Regions 2009 – 2014
Table 7.1: Number of Sophisticated Mobile Financial Services Users (m at year end) Split by 8 Key Regions 2009 – 2014
Figure 7.2: Number of Sophisticated Mobile Financial Services Users (m average) Split by 8 Key Regions 2009 – 2014
Table 7.2: Number of Sophisticated Mobile Financial Services Users (m average) Split by 8 Key Regions 2009 – 2014
7.3 Transaction Traffic Forecasts
Figure 7.3: Average Number of Sophisticated Mobile Financial Service Transactions per User p.a. Split by 8 Key Regions 2009 – 2014
Table 7.3: Average Number of Sophisticated Mobile Financial Service Transactions per User p.a. Split by 8 Key Regions 2009 – 2014
Figure 7.4: Total Number of Sophisticated Mobile Financial Service Transactions (m) p.a. Split by 8 Key Regions 2009 – 2014
Table 7.4: Total Number of Sophisticated Mobile Financial Service Transactions (m) p.a. Split by 8 Key Regions 2009 – 2014
7.4 Transaction Size Forecasts
Figure 7.5: Average Size of Sophisticated Mobile Financial Service Transactions ($) Split by 8 Key Regions 2009 – 2014
Table 7.5: Average Size of Sophisticated Mobile Financial Service Transactions ($) Split by 8 Key Regions 2009 – 2014
7.5 Transaction Value Forecasts
Figure 7.6: Total Value of Sophisticated Mobile Financial Service Transactions p.a. ($m) Split by 8 Key Regions 2009 – 2014
Table 7.6: Total Value of Sophisticated Mobile Financial Service Transactions p.a. ($m) Split by 8 Key Regions 2009 – 2014
7.6 Transaction Value per User Forecasts
Figure 7.7: Sophisticated Mobile Financial Service Transaction Value per User p.a. ($) Split by 8 Key Regions 2009 – 2014
Table 7.7: Sophisticated Mobile Financial Service Transaction Value per User p.a. ($) Split by 8 Key Regions 2009 – 2014
7.7 Service Provider Revenue Opportunity Forecast
Figure 7.8: Service Provider Sophisticated Mobile Financial Service Revenue Forecast ($m) Split by 8 Key Regions 2009 - 2014
Table 7.8: Service Provider Sophisticated Mobile Financial Service Revenue Forecast ($m) Split by 8 Key Regions 2009 – 2014
7.8 Incremental Value from Sophisticated Mobile Financial Services
Figure 7.9: Incremental Value from Sophisticated Mobile Financial Services Compared to National Mobile Money Transfers (%) Split by 8 Key Regions 2009-2014
Table 7.9: Incremental Value from Sophisticated Mobile Financial Services Compared to National Mobile Money Transfers (%) Split by 8 Key Regions 2009-2014

8. International Money Transfer Forecasts

8.1 Impact of the Recession
Figure 8.1: Remittance Flows to Developing Countries – Growth (%) 2005 – 2011
8.2 User Forecasts
Figure 8.2: Number of Mobile Users Sending International Transfers (m at year end) Split by 8 Key Regions 2009 – 2014
Table 8.1: Number of Mobile Users Sending International Transfers (m at year end) Split by 8 Key Regions 2009 – 2014
Figure 8.3: Number of Mobile Users Sending International Transfers (m average) Split by 8 Key Regions 2009 – 2014
Table 8.2: Number of Mobile Users Sending International Transfers (m average) Split by 8 Key Regions 2009 – 2014
8.2 Transaction Size Forecasts
Figure 8.4: Average Size of International Transactions ($) Split by 8 Key Regions 2009 – 2014
Table 8.3: Average Size of International Transactions ($) Split by 8 Key Regions 2009 – 2014
8.3 Transaction Traffic Forecasts
Figure 8.5: Average Number of International Mobile Money Transfers Sent per User p.a. Split by 8 Key Regions 2009 – 2014
Table 8.4: Average Number of International Mobile Money Transfers Sent per User p.a. Split by 8 Key Regions 2009 – 2014
Figure 8.6: Total Number of International Mobile Money Transfers Sent (m) p.a. Split by 8 Key Regions 2009 – 2014
Table 8.5: Total Number of International Mobile Money Transfers Sent (m) p.a. Split by 8 Key Regions 2009 – 2014
8.4 Transaction Value Forecasts
Figure 8.7: Total Value of International Transactions p.a. ($m) Split by 8 Key Regions 2009 – 2

Table 8.6: Total Value of International Transactions p.a. ($m) Split by 8 Key Regions 2009 –
2014
Figure 8.8: Worldwide Remittances p.a. ($bn) 2000 – 2008
Table 8.7: Worldwide Remittances p.a. ($bn) 2000 – 2008
8.5 International Transaction Value per User Forecasts
Figure 8.9: International Transaction Value per User p.a. ($) Split by 8 Key Regions 2009–2014
Table 8.8: International Transaction Value per User p.a. ($) Split by 8 Key Regions 2009–2

8.6 Service Provider Revenue Opportunity Forecast
Figure 8.10: Service Provider International Mobile Money Transfer Revenue Forecast ($m) 2009 - 2014
Table 8.9: Service Provider International Mobile Money Transfer Revenue Forecast ($m) 2009 – 2014

9. Mobile Payments Standards & Forums

9.1 Introduction
9.1.1 Who is Doing What?
Table 9.1: Overview of Selected Forum Activity
9.2 CGAP
9.3 ETSI
9.3.1 Members
9.4 The GSM Association
9.4.1 Mobile Money Activities
Figure 9.1: GSMA Mobile Money Activities
9.4.2 Members
9.5 International Organisation for Standards (ISO)
9.5.1Members
9.6 Mobey Forum
9.6.1Members
9.7 Open Mobile Alliance (OMA)
9.7.1 Members
9.8 European Payments Council
9.9 The World Bank
9.10 Gates Foundation
9.11 Further Organisations

List of Forecasts

All forecasts are for 2009-2014 except where noted below.

Regional forecasts cover 8 regions: North America, South America, Western Europe, Eastern Europe, Far East & China, Indian Sub Continent, Rest of Asia Pacific, Africa & Middle East.

Mobile Money Transfer Forecasts
- Mobile Subscriber Base (m) Split by 8 Key Regions
- Total Service Provider Mobile Money Transfer Revenue Opportunity p.a. ($m) Split by 8 Key Regions
- Total Value of All Mobile Money Transfers p.a. ($m) Split by 8 Key Regions Forecasts
- Comparison of National, Sophisticated Financial Services & International Mobile Money Transfer Values (% of total)

National Money Transfer Forecasts
- Total Active Mobile Money Transfer Services and Beyond Split by 8 Key Regions
- Number of Mobile Users Making National Transfers (m at year end) Split by 8 Key Regions
- Number of Mobile Users Making National Transfers (m average) Split by 8 Key Regions
- Average Number of National Mobile Money Transfer Transactions per User p.a. Split by 8 Key Regions
- Total Number of National Mobile Money Transfer Transactions (m) p.a. Split by 8 Key Regions
- Average Size of National Transactions ($) Split by 8 Key Regions
- Total Value of National Transactions p.a. ($m) Split by 8 Key Regions
- National Transaction Value per User p.a. ($) Split by 8 Key Regions
- Service Provider National Mobile Money Transfer Revenue ($m) Split by 8 Key Regions

Sophisticated Mobile Financial Services Forecasts
- Number of Sophisticated Mobile Financial Services Users (m at year end) Split by 8 Key Regions
- Number of Sophisticated Mobile Financial Services Users (m average) Split by 8 Key Regions
- Average Number of Sophisticated Mobile Financial Service Transactions per User p.a. Split by 8 Key Regions
- Total Number of Sophisticated Mobile Financial Service Transactions (m) p.a. Split by 8 Key Regions
- Average Size of Sophisticated Mobile Financial Service Transactions ($) Split by 8 Key Regions
- Total Value of Sophisticated Mobile Financial Service Transactions p.a. ($m) Split by 8 Key Regions
- Sophisticated Mobile Financial Service Transaction Value per User p.a. ($) Split by 8 Key Regions
- Service Provider Sophisticated Mobile Financial Service Revenue Forecast ($m) Split by 8 Key Regions
- Incremental Value from Sophisticated Mobile Financial Services Compared to National Mobile Money Transfers (%) Split by 8 Key Regions

International Money Transfer Forecasts
- Number of Mobile Users Sending International Transfers (m at year end) Split by 8 Key Regions
- Number of Mobile Users Sending International Transfers (m average) Split by 8 Key Regions
- Average Size of International Transactions ($) Split by 8 Key Regions
- Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014
- Average Number of International Mobile Money Transfers Sent per User p.a. Split by 8 Key Regions
- Total Number of International Mobile Money Transfers Sent (m) p.a. Split by 8 Key Regions
- Total Value of International Transactions p.a. ($m) Split by 8 Key Regions
- Worldwide Remittances p.a. ($bn) 2000 – 2008
- International Transaction Value per User p.a. ($) Split by 8 Key Regions
- Service Provider International Mobile Money Transfer Revenue Forecast ($m)