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Men’s Grooming in Belgium

  • May 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

In 2015, men’s grooming was largely polarised. On the one hand, the growing trend towards long, groomed beards had a negative impact on men’s shaving. On the other hand, men’s toiletries, thanks especially to manufacturers’ activity in terms of new launches, was dynamic.

Euromonitor International’s Men’s Grooming in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men’s Grooming in Belgium
MEN'S GROOMING IN BELGIUM
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Beiersdorf NV SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 1 Beiersdorf NV SA: Key Facts
Summary 2 Beiersdorf NV SA: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf NV SA: Competitive Position 2015
Rituals Cosmetics Belgium Sprl in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 4 Rituals Cosmetics Belgium Sprl: Key Facts
Summary 5 Rituals Cosmetics Belgium Sprl: Operational Indicators
Competitive Positioning
Summary 6 Rituals Cosmetics Belgium Sprl: Competitive Position 2015
Executive Summary
Continued Growth in Beauty and Personal Care
Innovation Drives Value Sales
Strong Promotional Price Pressure
Demand for Multi-effect and Deep Impact Products Rises
Tailored Products for Each Consumer
Key Trends and Developments
Innovation Offsets Promotion
A Shift in Distribution
Personalisation of Beauty Takes Different Paths
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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