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Men%s Grooming in the Netherlands

  • April 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Men’s grooming continued to decline in current value terms in 2015 as increasing numbers of Dutch men remained ambivalent about buying beauty and personal care products due to the uncertain economic conditions which prevail in the Netherlands as men often put off buying non-essential items during times of financial uncertainties.

Euromonitor International's Men's Grooming in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in the Netherlands
MEN'S GROOMING IN THE NETHERLANDS
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
As Watson (health and Beauty Benelux) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 AS Watson (Health and Beauty Benelux): Key Facts
Company Background
Chart 1 AS Watson (Health and Beauty Benelux): ICI Paris XL in Rotterdam
Chart 2 AS Watson (Health and Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
Summary 2 AS Watson (Health and Beauty Benelux): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health and Beauty Benelux): Competitive Position 2015
Henkel Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Henkel Nederland BV: Key Facts
Competitive Positioning
Summary 5 Henkel Nederland BV: Competitive Position 2015
L'Oreal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 6 L'Oreal Nederland BV: Key Facts
Competitive Positioning
Summary 7 L'Oreal Nederland BV: Competitive Position 2015
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 8 Unilever Nederland BV: Key Facts
Competitive Positioning
Summary 9 Unilever Nederland BV: Competitive Position 2015
Executive Summary
Beauty and Personal Care Remain Important for the Dutch
Widespread Use of Price Promotions Hinders Value Growth in Beauty and Personal Care
International Brands Continue To Dominate Beauty and Personal Care
Convenience An Important Consideration in New Product Developments
the Uncertain Economic Environment Likely To Hamper Value Growth
Key Trends and Developments
Heavy Promotional Activity Deter Value Growth in Beauty and Personal Care
Natural Look Drives Growth in Beauty and Personal Care
Retail Distribution Shifts Towards Internet Retailing, Discounters and Variety Stores
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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