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Naturally Healthy Beverages in Vietnam

  • September 2013
  • -
  • Euromonitor International
  • -
  • 31 pages

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In 2012, NH beverages continued to record strong value sales growth in current terms and continued to be the largest product area of health and wellness beverages. NH beverages attract many consumers due to their naturally healthy image, as compared to the “man-made” or “chemical added” image that BFY and FF beverages tend to have. Many NH beverages products, such as hot tea and RTD tea, are also considered to be traditional drinks, and as such, they saw high demand from consumers of various...

Euromonitor International's Naturally Healthy Beverages in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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