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Naturally Healthy Packaged Food in China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 29 pages

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Stimulated by Chinese consumers’ greater attention to maintaining nutritional balance in their daily diet, which is undoubtedly an important part of cultivating health-oriented eating habits, naturally healthy concept was gradually regarded as a key focus when purchasing packaged food by domestic consumers. On fully realising growing market demands for naturally healthy packaged food, manufacturers from both home and abroad concentrated more on product research and development in 2012,...

Euromonitor International's Naturally Healthy Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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