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Naturally Healthy Packaged Food in China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 29 pages

Stimulated by Chinese consumers’ greater attention to maintaining nutritional balance in their daily diet, which is undoubtedly an important part of cultivating health-oriented eating habits, naturally healthy concept was gradually regarded as a key focus when purchasing packaged food by domestic consumers. On fully realising growing market demands for naturally healthy packaged food, manufacturers from both home and abroad concentrated more on product research and development in 2012,...

Euromonitor International's Naturally Healthy Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Packaged Food in China
NATURALLY HEALTHY PACKAGED FOOD IN CHINA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2007-2012
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 3 NH Packaged Food NBO Company Shares 2008-2012
Table 4 NH Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Fujian Dali Food Co Ltd in Health and Wellness (china)
Strategic Direction
Key Facts
Summary 1 Fujian Dali Food Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Fujian Dali Food Co Ltd: Competitive Position 2012
Executive Summary
Ongoing Health Awareness of Chinese Consumers Drives Sales
Fortified/functional Food Dominates Health and Wellness in 2012
Extensive Efforts Made by Manufacturers With New Products in A Fragmented Market
Dominant Position for Supermarkets/hypermarkets
Dynamic Growth Expected for Health and Wellness Over Forecast Period
Key Trends and Developments
Economy in China Stimulates Value Growth of Health and Wellness Food
Raising Health Awareness of Chinese Consumers
Food Safety Remains A Concern for Consumers
Fortified/functional Food Further Consolidates Health and Wellness Food
Ongoing Growth But A Small Value Share From Internet Channel
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Sources
Summary 3 Research Sources












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