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Air Care in Israel

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Air Wick launched a new line of air fresheners during 2015: Life Scents. Life Scents is available as a plug-in and battery-operated electric air freshener and a liquid air freshener and the range features a number of original fragrances such as home baking. The products in the Life Scents range cost between NIS20 and NIS60 and they are available in major retail stores. This new product contributes to Air Wick’s positioning as an innovator in air care.

Euromonitor International’s Air Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Israel
AIR CARE IN ISRAEL
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Reckitt Benckiser Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser Ltd: Competitive Position 2015
Sano Bruno's Enterprises Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 3 Sano Bruno's Enterprises Ltd: Key Facts
Summary 4 Sano Bruno's Enterprises Ltd: Operational Indicators
Competitive Positioning
Summary 5 Sano Bruno's Enterprises Ltd: Competitive Position 2015
Executive Summary
Sales Growth Slows Down in Home Care in 2015
Henkel Soad Enters A New Category
Sano Bruno's Enterprises Ltd Leads Home Care
Internet Retailing in on the Rise
Growth in Home Care Is Expected To Continue Slowing Down Over the Forecast Period
Key Trends and Developments
Initial Signs of Recession
the Importance of Internet Retailing Continues To Grow in Israel
Low Prices Remain the Main Factor Promoting Purchases of Home Care Products
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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