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Air Care in Thailand

  • July 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

Air care saw strong value and volume growth in 2012. Spray/aerosol air fresheners remained the largest category in terms of value sales. Spray/aerosol air fresheners are perceived as the easiest way to freshen a room and can be used in any room in the house. International brands allocate marketing budget to television advertising in order to create brand awareness and stimulate demand. The messages are communicated that sprays can get tackle bad odours after cooking, and make a room fresh and...

Euromonitor International's Air Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Air Care in Thailand
AIR CARE IN THAILAND



LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2007-2012
Table 2 Sales of Air Care by Category: % Value Growth 2007-2012
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2012
Table 4 Air Care Fragrances Rankings by Value 2007-2012
Table 5 Air Care Company Shares 2008-2012
Table 6 Air Care Brand Shares 2009-2012
Table 7 Forecast Sales of Air Care by Category: Value 2012-2017
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Ars Chemical (thailand) Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 1 ARS Chemical (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 ARS Chemical (Thailand) Co Ltd: Competitive Position 2012
Siam Poolsub Interchemical Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 3 Siam Poolsub Interchemical Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Siam Poolsub Interchemical Co Ltd: Competitive Position 2012
Executive Summary
Positive Performance of Home Care Products in 2012
Private Label Products Expand Across Many Categories
International Brands Lead Home Care While Local Players Follow
Store-based Retailing Most Successful, But Internet Gradually Building Sales
Home Care Expected To See Variety of Packaging Sizes With Innovative Products
Key Trends and Developments
Private Label Products Play Significant Role in Economy Segment
Green Home Care Products Emerge But See Limited Response
Smaller Packaging Gains Importance
TV Ads and Celebrity Endorsement Remain Efficient Marketing Techniques
Slightly Higher Growth in Number of Urban Households Than Rural
Market Indicators
Table 9 Households 2007-2012
Market Data
Table 10 Sales of Home Care by Category: Value 2007-2012
Table 11 Sales of Home Care by Category: % Value Growth 2007-2012
Table 12 Home Care Company Shares 2008-2012
Table 13 Home Care Brand Shares 2009-2012
Table 14 Penetration of Private Label by Category 2007-2012
Table 15 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Home Care by Category: Value 2012-2017
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources












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