Air Care Market Overview in Thailand

  • July 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

Air care has enjoyed positive growth in 2009. Manufacturers were the key party encouraging the dynamic performance. There were certain new product developments, for example, Glade Sense & Spray, that were launched in 2009 providing a wider portfolio of products which helped stimulate the active industry performance. Furthermore, product variety is a core point that makes air care attractive. Thanks to a wide product offering, people can enjoy selecting colours and scents that they prefer.

Euromonitor International's Air Care in Thailand industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Air Care industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Air Care in Thailand

October 2010
List of Contents and Tables
Executive Summary
Positive Performance Is Witnessed in Home Care
Concentrated Trend Is Becoming More Obvious, Especially in Laundry Care
Wider Range of Offerings Illustrates the More Intense Competitive Environment
Traditional Trade Is An Important Distribution Channel
Stronger Push From Manufacturers Is Expected To Brighten the Overall Performance
Key Trends and Developments
Observable Trend of Private Label Products in Home Care
Power Cleaning Is A Significant Key Selling Point
Product Differentiation Is Highlighted Among Intensified Competition
Integrated Industry ing Strategy With Aggressive Promotions and Campaigns Is Employed
Competition Between Multinational Firms Vis-a-vis Local Firms
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Penetration of Private Label by Segment from 2004 to 2009
Data table 7 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 8 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 9 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 10 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Ars Chemical (thailand) Co Ltd
Strategic Direction
Key Facts
Summary 2 ARS Chemical (Thailand) Co Ltd: Key Facts
Summary 3 ARS Chemical (Thailand) Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 ARS Chemical (Thailand) Co Ltd: Competitive Position 2009
Bio Consumer Co Ltd
Strategic Direction
Key Facts
Summary 5 Bio Consumer Co Ltd: Key Facts
Summary 6 Bio Consumer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Bio Consumer Co Ltd: Competitive Position 2009
Icc International Pcl
Strategic Direction
Key Facts
Summary 8 ICC International PCL: Key Facts
Summary 9 ICC International PCL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 ICC International PCL: Competitive Position 2009
Ip Manufacturing Co Ltd
Strategic Direction
Key Facts
Summary 11 IP Manufacturing Co Ltd: Key Facts
Summary 12 IP Manufacturing Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 IP Manufacturing Co Ltd: Competitive Position 2009
Wongkamol Ltd Part
Strategic Direction
Key Facts
Summary 14 Wongkamol Ltd Part: Key Facts
Summary 15 Wongkamol Ltd Part: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Wongkamol Ltd Part: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 11 Sales of Air Care by Subsector: Value from 2004 to 2009
Data table 12 Sales of Air Care by Subsector: % Value Growth from 2004 to 2009
Data table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown from 2008 to 2009
Data table 14 Air Care Fragrances Rankings by Value from 2006 to 2009
Data table 15 Air Care Market Shares from 2005 to 2009
Data table 16 Air Care Brand Shares from 2006 to 2009
Data table 17 Projection Sales of Air Care by Subsector: Value from 2009 to 2014
Data table 18 Projection Sales of Air Care by Subsector: % Value Growth from 2009 to 2014

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