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Air care products continue to interest consumers. However, the category is facing more maturity as well as feeling the restraints of the economic downturn, which is still forcing consumers to be careful ...
In 2014 demand for air care tended towards cheaper products. At the same time consumers were looking for products with long-lasting staying power. In addition, manufacturers competed in the design of ai ...
Air care remained a small and sluggish niche in Algeria throughout the review period. Sales growth remained below half a percentage point in volume terms in the last three years of the review period. This ...
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