Consumer Electronics and Wireless M2M – 3rd Edition

  • September 2013
  • -
  • Berg Insight AB
  • -
  • 150 pages

The consumer electronics market has experienced an incredible growth during the digitalisation era in the last decade. Today, dedicated devices such as PNDs, digital cameras, handheld gaming consoles, e-readers and PMPs are facing fierce competition from converged multipurpose devices such as smartphones and tablets. Wearable technology is an emerging product category with very high growth potential in the coming years. Mobility, connectivity and personalisation are three of the most important trends within consumer electronics. Instant access to information and social networks as well as consuming and sharing media are important parts of people’s digital lifestyles. The growing desire for people to stay connected makes wireless consumer devices an opportunity for the telecom industry to expand their market beyond mobile handsets.

Consumer electronics has emerged as a new application category for wireless M2M in the past years. Consumer M2M devices are neither classified as handsets, PCs, tablets nor traditional M2M devices. The product category includes e-readers, portable media players, gaming consoles, digital cameras, digital photo frames, PNDs, speed camera warning devices, personal tracking devices, consumer health devices, sensor devices, smart glasses, smart watches and wearable activity trackers. The reasons for cellular connectivity vary and are often a way to meet the needs for connected features introduced in multipurpose devices. Media and entertainment devices can offer instant distribution of digital content. Imaging devices enable instant media sharing on social networks and seamless usage of cloud storage services. Personal navigation devices and speed camera warning devices can provide users with real time traffic information and other online content. Personal tracking devices and consumer health products enable remote monitoring of sensor statuses such as location, blood pressure and glucose levels. Wearable technology allows for mobility and increased autonomy which can enhance the usability of these products.

The market for consumer M2M devices is still in its early stage. Until now, the most connected device categories are e-readers and PNDs. New connected products such as Sony’s PS Vita and Samsung’s Galaxy cameras as well as smaller scale success stories from newer entrants such as the PocketFinder from Location Based Technologies show the market potential. Berg Insight estimates that total shipments of consumer M2M devices reached 5.3 million devices in 2012. Growing at a compound annual growth rate of 21.1 percent, the shipments are expected to reach 13.8 million devices by 2017. Berg Insight predicts that smart watches, personal tracking devices and digital cameras will then be the best selling product categories, accounting for over 23 percent, 17 percent and 14 percent respectively of the total shipments. Berg Insight estimates that the number of connected M2M consumer devices reached 15.1 million at the end of 2012. Growing at a compound annual growth rate of 16.8 percent, the number of network connections from consumer M2M devices are expected to reach 32.8 million in 2017. Due to early mass adoption and relatively steady sales of the 3G equipped Kindle from Amazon, E-readers will at the end of the forecast period still be the most common consumer M2M device accounting for 27 percent of the total number of connections. PNDs, smart watches and personal tracking & monitoring devices will at the same time account for 17 percent, 13 percent and 12 percent respectively of the total number of connections.

North America is currently the most important market for consumer M2M devices and accounted for about 3 million of the total device shipments in 2012. The second largest market is Europe with 1.7 million device shipments followed by the rest of world with 0.5 million device shipments. Berg Insight anticipates that North America will remain the largest region with a market share of 36 percent in 2017. Europe and the rest of world will account for 34 and 30 percent respectively of the connected device shipments in the same year. Continuously decreasing prices of cellular modules and chipsets are key developments for growth in the connectivity market. The deployment of high-speed cellular networks such as HSPA+ and LTE on most markets is another important driver enabling bandwidth-hungry applications. The exploding sales of connected mobile broadband products such as tablets further illustrates the benefits of cellular connectivity and will increase the demand for other consumer M2M devices as well. The telecom industry is depending on multiple connections per user for growth. Business model innovation is required in order to make it attractive for consumers to have multiple devices with cellular connections.

This report will allow you to:

• Understand the key enablers for growth in the connected consumer device market.
• Identify key players in the connected consumer device ecosystem.
• Benefit from detailed forecasts for eleven different device categories until 2017.
• Learn about the dynamics of the consumer electronics market in Europe, North America and ROW.
• Evaluate the business opportunities in the emerging connected consumer device segment.
• Predict future market and technology developments.

This report answers the following questions:

• Which consumer devices offer the best potential for embedded cellular connectivity?
• What are the main drivers behind growth in Europe, North America and ROW?
• When will cellular connectivity be a common option in consumer devices?
• What are the experiences from adding cellular connectivity to consumer devices so far?
• How will the global consumer device market evolve over the next five years?
• In what ways will LTE impact the consumer M2M device market?
• How can the mobile industry contribute to the adoption of wireless technology in consumer electronics?
• Which are the leading manufacturers of consumer electronics products?

Who should buy this report?

Consumer Electronics and Wireless M2M is the foremost source of information about the adoption of embedded cellular connectivity in consumer devices. Whether you are a consumer device equipment vendor, telecom operator, content provider, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Table Of Contents

Table of Contents

Table of Contents i
List of Figures vi
Executive summary 1

1 Introduction to consumer electronics and wireless M2M 3

1.1 The consumer electronics market 4
1.1.1 Consumer electronics market trends 5
1.1.2 Leading consumer electronics companies 6
1.1.3 Regional markets 7
1.2 Introduction to wireless M2M 9
1.2.1 Value chain 9
1.2.2 Device connectivity 11
1.2.3 Cellular Wireless networks 13
1.2.4 Bluetooth, Wi-Fi and NFC technologies 17
1.2.5 Wireless M2M applications 18
1.2.6 The wireless M2M communication provider market 19
1.2.7 The wireless module and chipset market 19
1.3 Wireless M2M and consumer electronics 22
1.3.1 Mobile data device categories 22
1.3.2 Consumer M2M devices 23
1.3.3 Internet connectivity in consumer electronics 24

2 Media and entertainment 27

2.1 E-readers 27
2.1.1 The e-book market 29
2.1.2 The e-reader market 30
2.1.3 E-readers and cellular connectivity 33
2.1.4 Business models for connected e-readers 34
2.2 Portable media players 36
2.2.1 The portable media player market 36
2.2.2 PMPs and cellular connectivity 39
2.3 Gaming Consoles 39
2.3.1 The gaming console market 40
2.3.2 Mobile gaming 43
2.3.3 Gaming consoles and cellular connectivity 46

3 Imaging 49

3.1 Digital cameras 49
3.1.1 The digital still camera market 50
3.1.2 The digital video camera market 52
3.1.3 Digital cameras and cellular connectivity 53
3.2 Digital photo frames 56
3.2.1 The digital photo frame market 57
3.2.2 Digital photo frames and cellular connectivity 58

4 Navigation, tracking and monitoring 61

4.1 Personal navigation and traffic information devices 61
4.1.1 The personal navigation device market 62
4.1.2 Connected personal navigation devices 64
4.1.3 Speed camera warning devices 66
4.2 Personal tracking and monitoring devices 67
4.2.1 Consumer oriented personal tracking devices 67
4.2.2 Consumer health devices 70
4.2.3 Sensor devices 72

5 Wearable technology 75

5.1 Smart glasses 76
5.1.1 The smart glasses market 76
5.1.2 Smart glasses and wireless connectivity 79
5.2 Smart watches 79
5.2.1 The smart watch market 81
5.2.2 Smart watches and wireless connectivity 83
5.3 Wearable fitness and activity trackers 84
5.3.1 The wearable fitness device market 85

6 Market forecasts and trends 87

6.1 Global market outlook 87
6.2 Market trends and drivers 89
6.2.1 Devices 90
6.2.2 Cellular networks, modules and chipsets 91
6.2.3 Providing international coverage 92
6.2.4 Business model innovation 93
6.3 Market forecasts - Media and entertainment 94
6.3.1 E-readers 95
6.3.2 Portable media players 97
6.3.3 Gaming consoles 99
6.4 Market forecasts - Imaging 101
6.4.1 Digital cameras 101
6.4.2 Digital photo frames 103
6.5 Market forecasts - Navigation, tracking and monitoring 104
6.5.1 Personal navigation and traffic information devices 105
6.5.2 Personal tracking and monitoring devices 107
6.6 Market forecasts - Wearable technology 107
6.6.1 Smart glasses 109
6.6.2 Smart watches 111
6.6.3 Fitness and activity trackers 112
6.7 Regional market developments 113

7 Telecom industry and consumer electronics players 117

7.1 Major consumer electronics vendors 117
7.1.1 Samsung Electronics 118
7.1.2 Sony 119
7.1.3 Apple 120
7.2 Media and entertainment device vendors 121
7.2.1 Amazon 121
7.2.2 Barnes and Noble 122
7.2.3 Hanvon Technology 123
7.2.4 Kobo 124
7.2.5 Nintendo 124
7.2.6 Microsoft 125
7.2.7 Archos 125
7.3 Imaging device vendors 126
7.3.1 Canon 126
7.3.2 Nikon 127
7.3.3 Olympus 128
7.3.4 Panasonic 129
7.3.5 Fujifilm 130
7.3.6 Woodman Labs (GoPro) 130
7.3.7 Q Lifestyle 131
7.4 Personal navigation, tracking and monitoring device vendors 131
7.4.1 Garmin 131
7.4.2 TomTom 133
7.4.3 MiTAC 134
7.4.4 Coyote Systems 135
7.4.5 Road Angel 136
7.4.6 Wikango 136
7.4.7 Location Based Technologies 137
7.5 Wearable technology vendors 138
7.5.1 Google 138
7.5.2 Recon Instruments 139
7.5.3 Pebble Technology 139
7.5.4 Fitbit 140
7.5.5 Nike 140
7.6 Mobile network operators 141
7.6.1 China Mobile 141
7.6.2 ATandT 142
7.6.3 Vodafone 143
7.6.4 Deutsche Telekom 144
7.6.5 Telefónica 144
7.7 Wireless M2M technology and service providers 145
7.7.1 Sierra Wireless 146
7.7.2 Huawei 146
7.7.3 Qualcomm 146
7.7.4 Ericsson 147
7.7.5 Jasper Wireless 148

Glossary 149



List of Figures

Figure 1.1: Consumer electronics market value (World 2006-2012) 4
Figure 1.2: Consumer electronics revenue market share by segment (World 2006-2012) 5
Figure 1.3: Leading consumer electronics companies by revenue 7
Figure 1.4: Consumer electronics market share by region (World 2006-2011) 8
Figure 1.5: Wireless M2M device value chain overview 10
Figure 1.6: Core elements of wireless M2M solutions 10
Figure 1.7: Cost versus time diagram for wireless technology integration 12
Figure 1.8: Theoretical peak data rates by technology 16
Figure 1.9: Cellular and connectivity chipset revenues by vendor (World 2012) 21
Figure 1.10: Mobile data device categories 23
Figure 1.11: Examples of consumer M2M devices 24
Figure 1.12: Consumer electronics wireless data connection characteristics 25
Figure 2.1: 3G connected e-readers 28
Figure 2.2: E-book revenues as share of total book sales (US 2004-2012) 29
Figure 2.3: The book market value chain 30
Figure 2.4: E-reader shipments (World 2008-2012) 31
Figure 2.5: E-reader market shares (World 2012) 32
Figure 2.6: Prices of popular e-readers (May 2013) 33
Figure 2.7: E-readers with cellular connectivity (Q2-2013) 35
Figure 2.8: PMP shipments (World 2005-2012) 37
Figure 2.9: Apple and Sony PMP shipments (World 2008-2012) 37
Figure 2.10: Portable media players 38
Figure 2.11: Non-portable gaming consoles 40
Figure 2.12: Non portable gaming console shipments (World 2007-2012) 41
Figure 2.13: Handheld gaming console shipments (World 2007-2012) 42
Figure 2.14: Nintendo 3DS and Sony PlayStation Vita 43
Figure 2.15: Apple iPod Touch, Nvidia Shield and Archos GamePad 44
Figure 2.16: Mobile software revenue share (EA 2010-2013) 45
Figure 3.1: Digital camera shipments (World 2005-2012) 50
Figure 3.2: Digital still camera shipments by region (World 2005-2012) 51
Figure 3.3: Digital still camera vendor market shares (World 2012) 52
Figure 3.4: Digital video camera shipments (World 2005-2012) 53
Figure 3.5: Cellular connected cameras 54
Figure 3.6: Digital camera shipments by segment (World 2005-2012) 56
Figure 3.7: Digital photo frame shipments (World 2005-2012) 57
Figure 3.8: 3G connected digital photo frames 59
Figure 3.9: Examples of cellular connected photo frames 59
Figure 4.1: Evolution of portable navigation solutions 62
Figure 4.2: Global annual PND shipments and revenues (2005-2012) 63
Figure 4.3: PND vendor market shares (World 2006-2012) 64
Figure 4.4: Garmin and TomTom PNDs 65
Figure 4.5: Connected speed camera warning devices (Q1-2013) 66
Figure 4.6: Connected personal tracking devices 68
Figure 4.7: Connected personal trackers and monitors 69
Figure 4.8: Examples of mHealth devices featuring cellular connectivity 71
Figure 4.9: Examples of wireless sensor devices 73
Figure 5.1: Smart glasses and wearable head mounted displays 77
Figure 5.2: Smart glasses form factors 79
Figure 5.3: GEAK Watch, Pebble and Sony Smartwatch 2 80
Figure 5.4: Examples of smartphone compatible watches 82
Figure 5.5: Wearable fitness device form factors 84
Figure 5.6: Examples of wireless wearable fitness devices 86
Figure 6.1: Consumer M2M device shipments by segment (World 2011-2017) 88
Figure 6.2: Consumer M2M network connections by segment (World 2011-2017) 89
Figure 6.3: Hardware and content sales symbiosis for media and entertainment devices 90
Figure 6.4: E-reader shipments and cellular connectivity (World 2011-2017) 96
Figure 6.5: PMP shipments and cellular connectivity (World 2011-2017) 98
Figure 6.6: Handheld gaming console shipments (World 2011-2017) 99
Figure 6.7: Non portable gaming console shipments (World 2011-2017) 100
Figure 6.8: Digital camera shipments and cellular connectivity (World 2011-2017) 102
Figure 6.9: Digital photo frame shipments and cellular connectivity (World 2011-2017) 104
Figure 6.10: PND and traffic information device shipments (World 2011-2017) 106
Figure 6.11: Connected tracking and monitoring device shipments (World 2011-2017) 107
Figure 6.12: Wearable technology device shipments (World 2011-2017) 109
Figure 6.13: Smart glasses shipments and cellular attach rate (World 2011-2017) 110
Figure 6.14: Smart watch shipments and cellular attach rate (World 2011-2017) 112
Figure 6.15: Wearable fitness and activity tracker shipments (World 2011-2017) 113
Figure 6.16: Connected consumer device shipments by region (World 2011-2017) 114
Figure 7.1 Amazon e-ink Kindle shipments (World 2008-2012) 122

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