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Analysis of the Global Digital Signage Systems Market

  • April 2015
  • -
  • Frost & Sullivan
  • -
  • 137 pages

Touch Interactivity, HD Content, Analytics, and Mobile Engagement Driving Growth

This research service covers the global market for digital signage systems. Detailed global market trend analyses—including market drivers, market restraints, technology trends, vertical analysis, and pricing analysis—are provided in this research. Detailed unit shipment and revenue forecasts are provided for: the total market, the digital signage displays segment, the media players segment, and the software segment. The global market has been segmented into North America; Latin America and Asia-Pacific; and Europe, the Middle East, and Africa (EMEA). A competitive landscape, in terms of major participants and market share analysis, is also provided.

Key Findings
- As brands and advertisers realize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles such as digital signage due to its ability to reach huge audiences and play engaging and targeted messages at the point of sale or a point of transit.
- Marketers are keen on creating unique and sophisticated customer experiences in-store. This has led to significant interest in digital signage as an effective medium for both advertising, as well as a superior shopper engagement. When executed properly, digital signage can communicate the call-to-action clearly and accomplish the desired objectives of the network.
- Although the digital signage ecosystem is quite complex—including display vendors, software companies, media player manufacturers, ad agencies, audio/visual (AV)
integrators, and tech support services—the emergence of affordable turnkey bundled solutions, as well as integrators who take charge of the entire deployment from concept to ongoing maintenance, has driven growth across all segments of the market.
- Key technology trends in this market include the traction for 1080 pixel (p) and K displays, video walls built on displays with super narrow bezels, the use of HTML5 in
content creation, touchscreens and touch-based interactivity, mobile-based proximity marketing, cloud-based software delivery, and the use of predictive analytics to modify
content based on audience demographics.
- Challenges include the lack of critical mass in emerging markets, lack of bandwidth and high-speed connectivity in many regions, privacy concerns, and AV integrators’ lack of experience in running ad-based networks.
- Overall, the market for digital signage systems was estimated at $ billion in 2014, and is set to grow to $ billion by 2020. North America and Western Europe are the
biggest and most-advanced markets while the bulk of the growth is expected to come from under-penetrated countries in Asia-Pacific and Latin America over the forecast
period.

Table Of Contents

Analysis of the Global Digital Signage Systems Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Digital Media Value Chain
Market Overview
Market Definitions
Vertical Market Definitions
Market Overview—Business Models
Market Overview—Value Chain and Structure
Pricing Overview
Regional Market Life Cycle Analysis
Regional Market Life Cycle—Discussion
Key Questions This Study Will Answer

3. DRIVERS AND RESTRAINTS—DIGITAL SIGNAGE SYSTEMS MARKET

Drivers and Restraints—Digital Signage Systems Market
Drivers and Restraints
Drivers Explained
Restraints Explained

4. MARKET AND TECHNOLOGY TRENDS—DIGITAL SIGNAGE SYSTEMS MARKET

Market and Technology Trends—Digital Signage Systems Market
PESTLE Analysis
Further Consolidation in the Digital Signage Space as Market Matures
Video Walls Growing as SNB Displays Catalyze Adoption
4K or UHD Displays Expected to be Widely Adopted by 2020
HTML5 is Driving Content Creation and Delivery for Signage Networks
Windows Continues to Dominate with its Huge Global Installed Base
Small Form-factor Displays Seeing Uptake in Retail and Enterprise Environments
Integration of Digital Signage and Social Media Creates Personalized Real-time Communication Opportunities
Networks Benefit from Deep Integration of POS Systems with Digital Signage

5. FORECASTS AND VERTICAL ANALYSIS—DIGITAL SIGNAGE SYSTEMS MARKET

Forecasts and Vertical Analysis—Digital Signage Systems Market
Market Engineering Measurements
Forecast Assumptions
Total Digital Signage Systems Market—Revenue Forecast
Total Digital Signage Systems Market—Revenue Forecast Discussion
Percent Revenue Forecast by Project Component
Revenue Forecast by Project Components
Percent Revenue by Vertical Market
Revenue Forecast by Retail Vertical
Revenue Forecast by Transportation Vertical
Revenue Forecast by Hospitality Vertical
Revenue Forecast by Corporate Vertical
Revenue Forecast by Education Vertical
Revenue Forecast by Government Vertical
Revenue Forecast by Other Verticals
Vertical Market Revenue Forecast Discussion

6. MARKET SHARE AND COMPETITIVE ANALYSIS— DIGITAL SIGNAGE SYSTEMS MARKET

Market Share and Competitive Analysis— Digital Signage Systems Market
Competitive Analysis—Overview
Competitive Analysis—Displays Segment Market Share
Displays Segment Market Share Analysis
Displays Segment Competitive Structure and Tiers of Competition
Displays Segment Competitive Environment
Displays Segment Competitive Landscape Analysis
Displays Segment Competitive Factors and Assessment
Competitive Analysis—Software Segment Market Share
Software Segment Market Share Analysis
Software Segment Competitive Structure and Tiers of Competition
Software Segment Competitive Environment
Software Segment Competitive Landscape Analysis
Software Segment Competitive Factors and Assessment

7. DISPLAYS SEGMENT ANALYSIS

Displays Segment Analysis
Market Engineering Measurements
Displays Segment—Unit Shipment and Revenue Forecast
Displays Segment—Unit Shipment and Revenue Forecast Discussion
Displays Segment—Pricing Discussion
North America Displays Segment—Unit Shipment and Revenue Forecast
North America Displays Segment—Unit Shipment and Revenue Forecast Discussion
EMEA Displays Segment—Unit Shipment and Revenue Forecast
EMEA Displays Segment—Unit Shipment and Revenue Forecast Discussion
Asia-Pacific and Latin America Displays Segment—Unit Shipment and Revenue Forecast
Asia-Pacific and Latin America Displays Segment—Unit Shipment and Revenue Forecast Discussion

8. SOFTWARE SEGMENT ANALYSIS

Software Segment Analysis
Market Engineering Measurements
Software Segment—Revenue Forecast for Content Management
Software Segment—Revenue Forecast for Media Player Software
Software Segment—Revenue Forecast Discussion
Software Segment—Pricing Discussion
North America Software Segment—Revenue Forecast for Content Management
North America Software Segment—Revenue Forecast for Media Player Software
North America Software Segment—Revenue Forecast Discussion
EMEA Software Segment—Revenue Forecast for Content Management
EMEA Software Segment—Revenue Forecast for Media Player Software
EMEA Software Segment—Revenue Forecast Discussion
Asia-Pacific and Latin America Software Segment—Revenue Forecast for Content Management
Asia-Pacific and Latin America Software Segment—Revenue Forecast for Media Player Software
Asia-Pacific and Latin America Software Segment—Revenue Forecast Discussion

9. MEDIA PLAYERS SEGMENT ANALYSIS

Media Players Segment Analysis
Market Engineering Measurements
Media Players Segment—Unit Shipment and Revenue Forecast
Media Players Segment—Unit Shipment and Revenue Forecast Discussion
Media Players Segment—Pricing Discussion
North America Media Players Segment—Unit Shipment and Revenue Forecast
North America Media Players Segment—Unit Shipment and Revenue Forecast Discussion
EMEA Media Players Segment—Unit Shipment and Revenue Forecast
EMEA Media Players Segment—Unit Shipment and Revenue Forecast Discussion
Asia-Pacific and Latin America Media Players Segment—Unit Shipment and Revenue Forecast
Asia-Pacific and Latin America Media Players Segment—Unit Shipment and Revenue Forecast Discussion

10. HOT COMPANY WATCHLIST

Hot Company Watchlist
Hot Company Watchlist—LG Electronics
Hot Company Watchlist—Google

11. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

12. APPENDIX

Appendix
Market Engineering Methodology
Partial List of Companies Interviewed
Learn More—Next Steps

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