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EXECUTIVE SUMMARY

The report titled “India Elevator and Escalator Industry Outlook to FY'2018 - Government Spending on Infrastructure to Steer Growth” provides a comprehensive analysis of the market size of India Elevator and Escalator Industry on the basis of new equipment installed, revenue generated from new installations and maintenance and modernization. The report provides a brief overview of elevators sales in India by regions and states, by door types, by carriage types and by end usage. The report also entails the market share and company profiles of major players operating in Elevator and Escalator Industry business in India. The report also provides the major trends and developments of the Elevator and Escalator Industry in India over the years. Future analysis of this market in the country is provided on the basis of revenue over the next five years.

High disposable income, young working population along with a huge base of middle class households has necessitated the development of residential sector in the country over the years thus providing greater impetus to the market for elevators and escalators in the country. A significant portion of the elevator and escalator demand has been further contributed by the growing mall culture in the country which has picked up considerable momentum over the past decade. Additionally, many cities have planned metro rail schemes and railway modernization projects in order to simplify the public traffic in their regions, thereby showcasing bright prospects for the escalator market in the country in the future. Other important factors fuelling growth in the demand for vertical transit in the country included the hospitality sector, commercial complexes, multiplexes and others.

Over the years, it has been observed that India’s elevators and escalators market, although slow, has been steadily drifting towards the installation of high quality and technically advanced machines. Today, most of the building owners are installing them not only for the transport purpose but to streamline their building interior and appearances. Further, there has been a surge witnessed in the revenue generated from the maintenance and modernization of elevators and escalators in India owing to the increasing installed base accumulated over the last few years.

The elevators and escalators market in India has grown at a remarkable rate of 10.3% over the period FY’2007- FY’2013. The market for elevators and escalators in India was valued at ~ units in FY’2013 as compared to ~ units in FY’2007. The industry generated total revenue of INR ~ million in FY’2013. The market for new equipments for elevators and escalators in India has been dominated by elevators. The elevator market contributed around ~% share as compared to the mere ~% contribution by the escalator market to the overall number of new escalators and elevators installed in India during FY’2013.

Residential, malls and public infrastructure together accounted for ~% in new equipment installation of elevators in India in FY’2013. Of the overall elevator installations, majority of the share was led by the traction elevator contributing around ~% of the market share. In traction elevator segment, the contribution of the geared elevator was noted to be significantly higher at ~% in FY’2013. The share of gearless elevator although low, has been observed of growing at a much faster rate. The market for elevator in India was primarily driven by the sales of passenger elevators contributing the market share of ~%, while the share of freight elevators although low, was observed gaining traction owing to the economy’s escalating industrialization process.

The elevator and escalator industry in India remains highly concentrated with only a few major players operating in the space. Kone elevators, Johnson elevators, Otis, Schindler, ThyssenKrupp, Mitsubishi Electric, Hyundai and others are some of the major players existing in the elevator and escalator market in the country. Apart from the aforementioned, there are also some regional players involved in the production of elevators such as Apex Elevators, Escon, Omega and others, capturing nearly ~% share in the market in FY’2013.

Key Topics Covered in the Report:

- Market Size of Elevator and Escalator Market by New Equipment Installations, Revenue Generated from New Installations, Revenue Generated from Maintenance and Modernization, FY’2007-FY’2013.
- Market Segmentation of Elevator Market by End Usage, Types of Machinery, Door Types, Types of Carriage, Speed and Regional Demand
- Market Segmentation of Traction Elevators by Gear and Gearless and MR and MRL Types, FY’2011-FY’2013.
- Market Segmentation of Escalator Market by Regional Demand and End Usage, FY’2013
- Market Share of Major Players in India Elevator and Escalator Industry, FY’2013
- Trends and Developments of India Elevator and Escalator Market.
- Profiles of Major Players Operating in the Elevator and Escalator Business in India.
- Price Comparison of Elevator and Escalator of Major Players in the Industry
- Future Outlook and Projections of the Indian Vertical Transit Market by Elevators and Escalators, FY’2014-FY’2018

Table Of Contents

India Elevator and Escalator Industry Outlook to 2018 - Government Spending on Infrastructure to Steer Growth
TABLE OF CONTENTS

1. India Elevator And Escalator Market Overview
1.1. Life Cycle of Elevators and Escalators
1.2. India Elevator And Escalator Market Size, FY'2007-FY'2013
1.2.1. By New Equipment Installations, FY'2007-FY'2013
1.2.2. By Revenue, FY'2007-FY'2013
1.2.3. By Maintenance and Modernization, FY'2007-FY'2013
2. India Elevator Market Introduction
2.1. India Elevator Market Size, FY'2007-FY'2013
2.1.1. By New Equipment Installation, FY'2007-FY'2013
2.1.2. By Revenue, FY'2007-FY'2013
2.1.3. By Maintenance and Modernization, FY'2007-FY'2013
2.2. India Elevator Market Segmentation
2.2.1. By End Usage, FY'2011-FY2013
2.2.2. By Types of Machinery (Hydraulic and Traction), FY'2011-FY'2013
2.2.3. Traction Machinery Segmentation, FY'2011-FY'2013
2.2.3.1. By Gear and Gearless Types, FY'2011-FY'2013
2.2.3.2. By MR and MRL, FY'2011-FY'2013
2.2.4. By Door Types, FY'2011-FY'2013
2.2.5. By Types of Carriage (Passenger Lifts and Freight Lifts), FY'2010-FY'2013
2.2.6. By Speed in meters per second, FY'2013
2.2.7. By Regional and State Wise- Demand, FY'2013
3. India Escalator Market Introduction
3.1. India Escalator Market Size, FY'2007-FY'2013
3.1.1. By New Equipment Installation, FY'2007-FY'2013
3.1.2. By Revenue, FY'2007-FY'2013
3.1.3. By Maintenance and Modernization, FY'2007-FY'2013
3.2. India Escalator Market Segmentation, FY'2013
3.2.1. By Regional Demand, FY'2013
3.2.2. By End Usage, FY'2011-FY'2013
4. Elevators and Escalators Market: Trends and Development
Focus on High Speed Elevators
Focus on Modernization
Stress on Attractive designs
Advent of Smart Elevator Technology
Focus on Green Elevators
Increased Migaration to Urban Areas
Increasing Role of Service Personnel
Growing Number of Moving Walks
5. India Elevator And Escalator Market Value Chain
6. Market share of the Major Players in India Elevator and Escalator Market
6.1. Price Comparison of Elevator and Escalator of Major Players in the Industry
7. Company Profiles of Major Players in India Elevators and Escalators Market
7.1. Kone India Private Limited
7.1.1. Company Overview
7.1.2. Business Strategy
Energy efficient and cost saving measures
Focus on expanding production base
7.2. Johnson Lifts
7.2.1. Company Overview
7.2.2. Business Strategy
Expanding Operating Network and Increasing Investment in RandD
7.3. Otis Elevator Company (India)
7.3.1. Company Overview
7.3.2. Business Strategy
Focus on Customer Satisfaction
Eco-friendly and Cost Effective Solutions
Focus on Increasing the Scale of Operations
Focus on Increasing Service Centers
7.4. Schindler India Private Limited
7.4.1. Company Overview
7.4.2. Business Strategy
Focus on Green Technology
Focus on Expansion
7.5. ThyssenKrupp Elevator India Private Limited
7.5.1. Company Overview
7.5.2. Business Strategy
Focus on Launching New Manufacturing Plants
Increasing Focus on Research and Development
8. India Elevator And Escalator Market Future Outlook and Projections, FY'2014-FY'2018
8.1. India Elevator Market Future Outlook and Projections, FY'2014-FY'2018
8.1.1. By New Installations and Revenue, FY'2014-FY'2014
8.1.2. By Maintenance and Modernisation, FY'2014-FY'2018
8.2. India Escalator Market Future Outlook and Projections, FY'2014-FY'2018
8.2.1. By New Installations and Revenue, FY'2014-FY'2018
8.2.2. By Maintenance and Modernisation, FY'2014-FY'2018
8.3. Cause and Effect Relationship of India Elevator and Escalator Industry
9. Macroeconomic Factors of Elevators and Escalators Market in India: Historical and Projected
9.1. Urban Population, 2007-2018
9.2. Number of New Residential Units Completed, 2007-2018
9.3. Ageing Population, 2007-2018
9.4. Gross Domestic Product, FY'2007-FY'2018
10. Appendix
10.1. Market Definitions
10.2. Abbreviations
10.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
10.4. Disclaimer

LIST OF FIGURES

Figure 1: Scheme of Elevator Installation in a Building Facility
Figure 2: Installed Base of Elevators per Thousand Persons across Various Countries, FY'2012
Figure 3: Life Cycle Elevator and Escalator Equipment in India
Figure 4: India Elevator and Escalator Market Size by New Equipment Installations in Units and Growth Rate in Percentage (%), FY'2007-FY'2013
Figure 5: India Elevator and Escalator Market Size by Revenue Generated Through New Equipment Installations in INR Million, FY'2007-FY2013
Figure 6: India Elevator and Escalator Market Size by Revenue Generated through Maintenance and Modernization in INR Million, FY'2007-FY2013
Figure 7: India Elevator Market Size by New Equipment Installations in Units, FY'2007-FY'2013
Figure 8: India Elevator Market Size by Revenue Generated Through New Equipment Installations in INR Million, FY'2007-FY2013
Figure 9: India Elevator Market Size by Revenue Generated through Services and Maintenance in INR Million, FY'2007-FY'2013
Figure 10: India Elevators Market Segmentation by End Usage on the Basis of Contribution in Percentage (%), FY'2012-FY'2013
Figure 11: India Elevators Market Segmentation by Hydraulic and Traction Machinery on the Basis of Contribution in Percentage (%), FY'2011-FY'2013
Figure 12: India Elevator Traction Machinery Market Segmentation by Gear and Gearless Types on the Basis of Contribution in Percentage (%), FY'2011-2013
Figure 13: India Elevator Traction Machinery Market Segmentation by MR and MRL Types on the Basis of Contribution in Percentage (%), FY'2011-2013
Figure 14: India Elevators Market Segmentation by Automatic and Collapsible Manual Doors on the Basis of Contribution in Percentage (%), FY'2011-FY'2013
Figure 15: India Elevators Market Segmentation by Passenger and Freight Elevators on the Basis of Contribution in Percentage (%), FY'2011-FY'2013
Figure 16: India Elevator Market Segmentation by Speed in Meters per Second on the Basis of Contribution in Percentage (%), FY'2013
Figure 17: India Elevator Market Segmentation by Demand from West, South, North and East Regions on the Basis of Contribution in Percentage (%), FY'2013
Figure 18: India Elevator Market Segmentation by State Wise Demand on the Basis of Contribution in Percentage (%), FY'2013
Figure 19: India Escalators Market Size by New Equipment Installations in Units, FY'2007-FY'2013
Figure 20: India Escalators Market Size by Revenue Generated Through New Equipment Installations in INR Million, FY'2007-FY2013
Figure 21: India Escalator Market Size by Revenue Generated through Maintenance and Modernization in INR Million, FY'2007-FY'2013
Figure 22: India Escalators Market Segmentation by Regional Demand on the Basis of Contribution in Percentage (%), FY'2013
Figure 23: India Escalator Market Segmentation by End Usage on the Basis of Contribution in Percentage (%), FY'2011-FY'2013
Figure 24: Value Chain of India Elevator and Escalator Market
Figure 25: Market Share of Major Players in Elevator and Escalator Market in India in Percentage (%), FY'2013
Figure 26: India Elevator Market Future Projections by Number of Units Installed and Revenue in INR Million, FY'2014-FY'2018
Figure 27: India Elevator Market Future Projections by Maintenance and Modernization on the Basis of INR Million, FY'2014-FY'2018
Figure 28: India Escalator Market Future Projections by Number of Units Installed and Revenue in INR Million, FY'2014-FY'2018
Figure 29: India Escalator Market Future Projections by Maintenance and Modernization Revenue on the Basis of INR Million, FY'2014-FY'2018
Figure 30: India's Urban Population in Million, 2007-2018
Figure 31: Number of New Residential Units Completed in India in Thousands, 2007-2018
Figure 32: India's Ageing population in Million, 2007-2018
Figure 33: India's GDP in INR Million, FY'2007-FY2018

LIST OF TABLES

Table 1: India Vertical Transport Market Segmentation by New Equipment Installations of Elevator and Escalator on the Basis of Contribution in Percentage (%), FY'2007-FY'2013
Table 2: India Vertical Transport Market Segmentation by New Equipment Installations of Elevator and Escalator in Units, FY'2007-FY'2013
Table 3: India Elevators Market Segmentation by End Usage on the Basis of New Equipment Installed in Units, FY'2012-FY'2013
Table 4: India Elevators Market Segmentation by Hydraulic and Traction Machinery on the Basis of New Equipment Installed in Units, FY'2011-FY'2013
Table 5: India Elevators Market Segmentation by Gear and Gearless Type on the Basis of New Equipment Installed in Units, FY'2011-FY'2013
Table 6: India Elevators Market Segmentation by MR and MRL Type on the Basis of New Equipment Installed in Units, FY'2011-FY'2013
Table 7: India Elevator Market Segmentation by Demand from West, South, North and East Regions on the Basis of New Equipment Installed in Units, FY'2013
Table 8: India Escalators Market Segmentation by Regional Demand on the Basis of New Equipment Installed in Units, FY'2013
Table 9: India Elevators Market Segmentation by End Usage on the Basis of New Equipment Installed in Units, FY'2011-FY'2013
Table 10: New Equipment Installations of Major Players in Elevator and Escalator Market in India in Units, FY'2013
Table 11: Price Comparison of Elevator and Escalator of Major Players in the Industry
Table 12: List of Important Orders Received by Schindler Elevator from India, FY'2012
Table 13: Cause and Effect Relationship between Industry Factors and India Elevator and Escalator Industry Prospects
Table 14: Correlation Matrix of the India Elevator and Escalator Industry
Table 15: Regression Coefficients Output of the India Elevator and Escalator Industry

Companies Mentioned

Kone elevators, Johnson Lifts, Otis Elevator Company, Schindler India Private Limited, ThyssenKrupp Elevator India Private Limited, Mitsubishi Electric, Hyundai, Apex Elevators, Escone, Omega

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