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EXECUTIVE SUMMARY

The report titled “The US Alcoholic Beverages Market Outlook to 2017 – Revenues to be Driven by Low Calorie and Flavored Beverages” provides a comprehensive analysis of the various aspects such as market size of the US alcoholic beverages, beer, spirits and wine market. The report also covers the market shares and revenue/ volume sales of beer, spirits (rum, whiskey, vodka, cordials and liqueurs, tequila, brandy, cognac, gin and cocktails) and wine brands and manufacturers in the US

The US alcoholic beverages market registered a CAGR of 2.9% over the period of 2006-2012. The leading factors which have been driving the market over the period 2006-2012 include increasing demand for flavored alcoholic beverages and ready to drink cocktails, surging investment in brand building by the companies, major consolidations, off-premise sales and drinks with low-calorie and low-alcohol content.

The US alcoholic beverages market constitutes three major segments namely beers, spirits and wines. The US beer market was the dominating segment with a market share of ~% in terms of revenue in 2012. The leading segment in the US beer market was light beer with ~million gallons sales in 2012. The US spirits market was the second largest segment with a market share of 34.2% in terms of revenue in 2012. The dominating segment in the US spirits market in 2012 was whiskey with retail revenues of USD ~ billion. The US alcoholic beverage market is also segmented on the basis of the place of consumption, including on-premise and off-premise. The share of off-premise consumption has showcased an inclining trajectory since the last few years, as the consumers in the US have sought the consumption of alcohol at home so as to evade the additional costs associated with on-premise consumption.

In terms of competition, the alcoholic beverage space in the US differs for each of the product segments. The US beer market is a highly concentrated market with the existence of a duopoly of Anheuser Busch-InBev and MillerCoors, who were together able to capture ~ of the total US beer market revenue in 2012. On the other hand, the US Spirits market is a relatively less concentrated market. Lastly, the wine market in the US is a concentrated market, including 4 major players with E&J Gallo Winery, Constellation Brands, The wine group and Trinchero Family Estates capturing ~% of the market in terms of revenue in 2012.

The revenues from the US alcoholic beverages market are expected to reach USD 252.5 billion in 2017, growing with a CAGR of 3.6 % from 2012 to 2017. This growth is most likely to come from a boom in the flavored beverages and beverages with low alcohol and calorie content, increasing number of wineries, breweries and distilleries, growing US population of 21 years and above, increasing production of material input used in manufacturing of alcoholic beverages and growing personal disposable income.

KEY TOPICS COVERED IN THE REPORT

- The market size of the US alcoholic beverages, beer, spirits, wine, whiskey, vodka, cordial and liqueurs, rum, cognac, brandy, gin, cocktails market.
- Market segmentation of the beer market on the basis of on and off premise consumption, types of beers, package mix and geography.
- Market segmentation of the spirits market on the basis of product type, geography and product price category.
- Market segmentation of whiskey market on the basis of types of whiskey.
- Market segmentation of wine market on the basis of product and geography.
- Market Share of major companies and major brands in alcoholic beverages, beer, spirits, wine, whiskey, vodka, cordial and liqueurs, rum, cognac, brandy, gin, cocktails segment
- Trends and Development in the US alcoholic beverages market.
- Competitive landscape and detailed company profiles of the major manufacturers of alcoholic beverages in the US.
- Future outlook and projections of the US alcoholic beverages market – beers, spirits and wines on the basis of revenues in the US.

Table Of Contents

The US Alcoholic Beverages Market Outlook to 2017 - Revenues to be Driven by Low Calorie and Flavored Beverages
TABLE OF CONTENTS
1. The US Alcoholic Beverages Market Introduction
1.1. Government Regulations
2. The US Alcoholic Beverages Market Size By Revenue and Volume, 2006-2012
3. The US Alcoholic Beverages Market Segmentation
3.1. By Product (Beer, Spirits and Wine), 2006-2012
3.2. By On-Premise and Off-Premise Consumption, 2006-2012
4. The US Beer Market Introduction
4.1. The US Beer Market Size By Revenue and Volume, 2006-2012
4.2. The US Beer Market Segmentation
4.2.1. By On-Premise and Off-Premise Consumption, 2011-2012
4.2.2. By Types of Beer, 2012
4.2.3. By Package Mix (Can, Bottles, Draught Beer and Others), 2006-2012
4.2.4. By Geography: Top Ten Beer Consuming States, 2006-2012
4.3. The US Beer Market Competitive Landscape
4.3.1. Market Share of Major Players in the US Beer Market, 2012
4.3.2. Market Share of Major Beer Brands in the US, 2007-2012
4.4. The US Beer Market Trends and Developments
Growing Flavored Beer Products and Craft Beer Market
Emerging Market of Cider Beer
Adoption of Innovative Packaging
Consolidations Leading to Market Concentration
A Shift from On-Premise to Off-Premise Beer Consumption
Health Conscious Consumers Preferring Light Beer
4.5. The US Beer Market Future Outlook and Projections, 2013-2017
4.6. The US Beer Market Company Profiles
4.6.1. Anheuser-Busch InBev
4.6.1.1. Business Overview
4.6.1.2. Business Strategies
Focusing On Consumers
Focus on Production Efficiency
Focus on Expansion in Emerging Markets
4.6.1.3. Financial Performance
4.6.2. MillerCoors
4.6.2.1. Business Overview
4.6.2.2. Business Strategies
Focus on the Light Beer Category
Expanding Company's Position in Above Premium Category
Expanding the Distribution Channel of the Company
4.6.2.3. Financial Performance
4.6.3. Heineken USA
4.6.3.1. Business Overview
4.6.3.2. Business Strategies
Continued Focus on Premium segment
Enhancing the Brand Portfolio
Tapping the Opportunities in Emerging Markets Through Inorganic Growth
4.6.3.3. Financial Performance
5. The US Spirits Market Introduction
5.1. The US Spirits Market Size By Revenue and Volume, 2006-2012
5.2. The US Spirits Market Segmentation
5.2.1. By Product: Whiskey, Vodka, Rum, Cordials and Liqueurs and Other Spirits, 2006-2012
5.2.1.1. The US Vodka Market Introduction and Size, 2006-2012
Market Share of Top 10 Selling Vodka Brands
5.2.1.2. The US Whiskey Market Introduction and Size, 2006-2012
The US Whiskey Market Segmentation By Type of Whisky, 2007-2012
5.2.1.3. The US Rum Market Size, 2006-2012
Market Share of Top 10 Selling Rum Brands, 2012
5.2.1.4. The US Cordials And Liqueurs Market Introduction and Size, 2006-2012
Market Share of Top Ten Cordials and Liqueurs Selling Brands, 2012
5.2.1.5. The US Other Spirits (Tequila, Brandy and Cognac, Gin and Cocktail) Market Size, 2006-2012
The US Other Spirits Market Segmentation By Tequila, Brandy and Cognac, Gin and Cocktails
5.2.2. By Geography: Top Ten Spirits Consuming States, 2006-2012
5.2.3. By Product Price Category, 2007-2012
5.3. Market Share of Major Spirits Brands in the US, 2012
5.4. The US Spirits Market Trends and Developments
Flavored Spirits Driving the Market
The Trend of Trading Up
Companies Targeting Off-Premise Consumers
Mounting Health Consciousness
Augmenting Marketing Activities
Innovation in Packages
5.5. The US Spirits Market Future Outlook and Projections, 2013-2017
5.6. The US Spirits Market Company Profiles
6. The US Wine Market Introduction
6.1. The US Wine Market size By Revenue and Volume, 2006-2012
6.2. The US Wine Market Segmentation
6.2.1. By Product: Table Wine, Dessert Wine and Champagne, 2006-2012
6.2.2. By Geography: Top Ten Wine Consuming States, 2006-2012
6.3. The US Wine Market Competitive Landscape
6.3.1. Market Share of Major Wineries in the US, 2012
6.3.2. Market Share of Major Wine Brands in the US, 2012
6.4. The US Wine Market Trends and Developments
Emerging Trend of Boxed Wine And Polyethylene Terephthalate Bottles
Increasing Popularity of Wines Among Hispanics
Trading Down
From a luxury to Every Man's Drink
6.5. The US Wine Market Future Outlook and Projections, 2013-2017
6.6. The US Wine Market Company Profiles
7. Imports of Alcoholic Beverages in the US, 2006-2012
8. Exports of Alcoholic Beverages from the US, 2006-2012
9. The US Alcoholic Beverages Market Trends and Developments
A Surge in Demand For Flavored Alcoholic Beverages
Innovative Packaging
Consolidation in the Market
Shift in Consumption from On-Premise to Off-Premise
Low Calories and Low Alcoholic Content Drinks Being Preferred
Trading up Trend in Spirits and Trading Down Trend in Beer and Wine Market
10. The US Alcoholic Beverages Market Future Outlook and Projections, 2013-2017
10.1. The US Alcoholic Beveregaes Market Cause and Effect Relationship
11. Macro Economic and Industry Factors: Historicals and Projections
11.1. Material Input for Alcoholic Beverage Production, 2006-2017
11.2. Population of 21 Years and Above in the US, 2006-2017
11.3. Number of Wineries and Breweries in the US, 2006-2017
11.4. Personal Disposable Income, 2006-2017
12. Appendix
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
12.4. Disclaimer

LIST OF FIGURES

Figure 1: The US Alcoholic Beverage Market Size on the Bases of Revenues in USD Billion and Volume in Million Gallons, 2006-2012
Figure 2: The US Alcoholic Beverage Market Segmentation on the Basis of Revenues from Beer, Spirits and Wine in Percentage, 2006-2012
Figure 3: The US Alcoholic Beverages Market Segmentation on the Basis of Revenues from On-Premise and Off-Premise Sales in Percentage, 2006-2012
Figure 4: The US Beer Market Size on the Basis of Revenue in USD Billion, 2006-2012
Figure 5: The US Beer Market Segmentation on the Basis of Revenues from On-Premise and Off-Premise Sales in USD Billion in Percentage, 2011-2012
Figure 6: The US Beer Market Segmentation on the Basis of Volume Sales of Light, Imported and Other Beers in Million Gallons in Percentage, 2012
Figure 7: The US Beer Market Segmentation on the Basis of Volume Sales of Cans, Bottles, Draught Beer and Others in Percentage, 2006-2012
Figure 8: Market Share of Major Players in the US Beer Market on the Basis of Revenue in Percentage, 2012
Figure 9: The US Beer Market Future Projections on the Basis of Revenues in USD Billion, 2013-2017
Figure 10: AB-InBev's Revenues from Beer Sales in North America in USD Billion, 2006-2012
Figure 11: MillerCoors Revenues from Beer Sales in the US in USD Billion, 2006-2012
Figure 12: Heineken's Revenues from Beer Sales in Americas in USD Billion, 2006-2012
Figure 13: US Spirits Market Size on the Basis of Revenues in USD Billion and Sales Volume in Million Gallons, 2006-2012
Figure 14: The US Spirits Market Segmentation on the Basis of Revenues from Whiskey, Vodka, Cordials and Liqueurs, Rum and Other Spirits in Percentage, 2006-2012
Figure 15 : US Vodka Market Size On the Basis of Revenue in USD Billion and Volume Sales in Million Gallons, 2006-2012
Figure 16: Market Share of Top 10 Brands in the US Vodka Market on the Basis of Sales in Million Cases in Percentage, 2012
Figure 17: The US Whiskey Market Size on the Basis of Revenue in USD Billion and Sales Volume in Million Gallons, 2006-2012
Figure 18: The US Whiskey Market Segmentation on the Basis of Revenue from Bourbon, Canadian, Scotch-Blended, Scotch-Single Malt, Irish and Blended Whisky in Percentage, 2007-2012
Figure 19: The US Rum Market Size on the Basis of Revenue in USD Billion and Sales Volume in Million Gallons, 2006-2012
Figure 20: Market Shares of Top 10 Brands on the Basis of Volume Sales in the US Rum Market in Percentage, 2012
Figure 21: The US Cordials and Liqueurs Market Size on the Basis of Revenue in USD Billion, 2006-2012
Figure 22: The US Other Spirits Market Size on the Basis of Revenue in USD Billion, 2006-2012
Figure 23: The US Other Spirits Market Segmentation by Tequila, Brandy and Cognac, Gin and Cocktails on the Basis of Revenue in Percentage, 2006-2012
Figure 24: The US Spirits Market Segmentation on the Basis of Volume Sales from Super Premium, High-End Premium, Premium and Value Spirits in Percentage, 2007-2012
Figure 25: The US Spirits Market Future Projections on the Basis of Revenues in USD Billion, 2013-2017
Figure 26: The US Wine Market Size on the Bases of Revenues in USD Billion and Sales Volume in Million Gallons, 2006-2012
Figure 27: The US Wine Market Segmentation on the Basis of Volume Sales from Table Wine, Dessert Wine and Champagne in Percentage, 2006-2012
Figure 28 : Market Share of Major Wine Companies in the US on the Basis of Revenue in Percentage, 2012
Figure 29: The US Wine Market Future Projections on the Basis of Revenues in USD Billion, 2013-2017
Figure 30: The US Alcoholic beverages Market Future Projections on the Basis of Revenues in USD Billion, 2013-2017
Figure 31: Material Input for Alcoholic Beverages Production in Million Pounds, 2006-2017
Figure 32: Population of 21 years and above in the US in Million, 2006-2017
Figure 33: Number of Wineries and Breweries in the US in Million, 2006-2017
Figure 34: Personal Disposable Income in the US in USD Million, 2006-2017

LIST OF TABLES

Table 1: The US Alcoholic Beverages Market Segmentation on the Basis of Revenues from On-Premise and Off-Premise Sales in USD Billion, 2006-2012
Table 2: The US Beer Market Segmentation on the Basis of Volume Sales of Cans, Bottles, Draught Beer and Others in Million Gallons, 2006-2012
Table 3: The US Beer Market Segmentation on the Basis of Sales in Top Ten Beer Consuming States in Million Gallons, 2006-2012
Table 4: Market Share of Major Beer Brands in the US in terms of Volume Sales in Percentage, 2007-2012
Table 5: Market Share of Major Beer Brands in the US in terms of Sales in Million Gallons, 2007-2012
Table 6: List of Popular Beer Brands Offered by AB-InBev
Table 7: List of Popular Beer Brands Offered by MillerCoors
Table 8: List of Popular Beer Brands Offered by Heineken.
Table 9: The US Spirits Market Segmentation on the Basis of Revenues from Whiskey, Vodka, Cordials and Liqueurs, Rum and Other Spirits in USD Billion, 2006-2012
Table 10: The US Whiskey Market Segmentation on the Basis of Revenue from Bourbon, Canadian, Scotch-Blended, Scotch-Single Malt, Irish and Blended Whisky in USD Billion, 2007-2012
Table 11: Market Share and Volume Sales of Top 10 Brands in the US Cordial and Liqueurs Market in Percentage and in Million Cases Respectively, 2012
Table 12: The US Other Spirits Market Segmentation by Tequila, Brandy and Cognac, Gin and Cocktails on the Basis of Revenue in USD Billion, 2006-2012
Table 13: The US Spirits Market Segmentation on the Basis of Sales in Top Ten Spirits Consuming States in Million Gallons, 2006-2012
Table 14: The US Spirits Market Segmentation on the Basis of Volume Sales from Super Premium, High-End Premium, Premium and Value Spirits in Million Gallons, 2007-2012
Table 15: Market Share of Top 10 Brands in the US Spirits Market on the Basis of Volume Sales in Percentage, 2012
Table 16: Company Profile of Major Players (Diageo, Beam Inc, Pernod Ricard, Bacardi) in the US Spirits Market
Table 17: The US Wine Market Segmentation on the Basis of Volume Sales from Table Wine, Dessert Wine and Champagne in Million Gallons, 2006-2012
Table 18: The US Wine Market Segmentation on the Basis of Sales in Top Ten Wine Consuming States in Million Gallons, 2006-2012
Table 19 : Market Share of Major Domestic Wine Brands in the US on the Basis of Volume Sales in Million Gallons and in Percentage, 2012
Table 20: The US Imported Wine Market Brand Share on the Basis of Volume Sales in Million Gallons and in Percentage, 2012
Table 21: Company Profile of Major Players (EandJ Gallo Winery, Constellation Brands, Trinchero Family Estates, The Wine Group) in the US Wine Market
Table 22: Imports of Alcoholic Beverages in the US from Different Destinations on the Basis of Revenue in USD Million, 2006-2012
Table 23: Exports of Alcoholic Beverages from the US to Different Destinations on the Basis of Revenue in USD Million, 2006-2012
Table 24: Cause and Effect Relationship Analysis between Industry Factors and Expected Alcoholic Beverages Market Prospects
Table 25: Correlation Matrix of the US Alcoholic Beverages Market
Table 26: Regression Coefficients Output

Companies Mentioned

Anheuser Busch-InBev, MillerCoors, Heineken USA, Bud Light, Coors Light, Budweiser, Busch Light, Diageo, Pernod Ricard, EandJ Gallo Winery, Constellation Brands, The wine group and Trinchero Family Estates, Bacardi, Brown-Forman, Beam Inc

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