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Incontinence in the Netherlands

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

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Volume sales of incontinence recorded another year of solid growth, increasing by 4% in 2015. This was the third consecutive year that incontinence posted volume growth of 4%. The principal factor behind volume growth remained the steady increase in the population aged 65+, which constitutes the key target population for sales of incontinence products, especially for moderate to heavy products. While in 2001 only 14% of the total Dutch population were older than 65, this share increased to 18%...

Euromonitor International's Incontinence in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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