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Laundry Care in Israel

  • January 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

Growth rates in laundry detergents are slowing down and companies are turning to other laundry care categories in order to raise their sales. The laundry habits of Israeli consumers tend to remain consistent, thus offering little potential for volume growth, while the intense competition among the many brands present in the category prevents companies from raising their prices. As a result, companies present in laundry care have begun developing other categories, launching new products that offe...

Euromonitor International’s Laundry Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Israel
LAUNDRY CARE IN ISRAEL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Soad Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 1 Henkel Soad Ltd: Key Facts
Competitive Positioning
Summary 2 Henkel Soad Ltd: Competitive Position 2016
Klir Chemicals Marketing (1994) Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 3 Klir Chemicals Marketing (1994) Ltd: Key Facts
Summary 4 Klir Chemicals Marketing (1994) Ltd: Operational Indicators
Competitive Positioning
Summary 5 Klir Chemicals Marketing (1994) Ltd: Competitive Position 2016
Reckitt Benckiser Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser Ltd: Competitive Position 2016
Sano Bruno's Enterprises Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 8 Sano Bruno's Enterprises Ltd: Key Facts
Summary 9 Sano Bruno's Enterprises Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sano Bruno's Enterprises Ltd: Competitive Position 2016
Shufersal Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 11 Shufersal Ltd: Key Facts
Summary 12 Shufersal Ltd: Operational Indicators
Company Background
Private Label
Summary 13 Shufersal Ltd: Private Label Portfolio
Competitive Positioning
Summary 14 Shufersal Ltd: Competitive Position 2016
Executive Summary
Home Care Maintains Stable Growth
Com Group Holdings Ltd Enters the Market
Sano Bruno's Enterprises Ltd Maintains Its Leading Position
Discounters Become Increasingly Dominant
Value Growth Expected To Slow Down During the Forecast Period
Key Trends and Developments
Home Care Market Affected by Economic Outlook
Consumers Shift To Discounters in Search of Lower Unit Prices
New Low-cost Player Enters the Market
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Home Care by Region: Value 2016-2021
Table 27 Forecast Sales of Home Care by Region: % Value Growth 2016-2021
Table 28 Forecast Sales of Home Care by City: Value 2016-2021
Table 29 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
Summary 15 Research Sources












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