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Laundry Care in Thailand

  • January 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Laundry care recorded stronger current value growth in 2016 than in 2015. Increasing sophistication among Thai consumers made them more aware of the benefits of various laundry care product types, such as fabric softeners, while rising disposable incomes ensured that many consumers were better able to afford such products. Innovations by manufacturers, including the development of added-value products with enhanced formulas for superior cleaning results, also helped to strengthen consumer intere...

Euromonitor International’s Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Thailand
LAUNDRY CARE IN THAILAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Ek-chai Distribution System Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 1 Ek-Chai Distribution System Co Ltd: Key Facts
Summary 2 Ek-Chai Distribution System Co Ltd: Operational Indicators 2014-2016
Company Background
Private Label
Summary 3 Ek-Chai Distribution System Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Ek-Chai Distribution System Co Ltd: Competitive Position 2016
Ip Mfg Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 5 IP Mfg Co Ltd: Key Facts
Competitive Positioning
Summary 6 IP Mfg Co Ltd: Competitive Position 2016
Lion Corp (thailand) Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 7 Lion Corp (Thailand) Ltd: Key Facts
Competitive Positioning
Summary 8 Lion Corp (Thailand) Ltd: Competitive Position 2016
Procter and Gamble Thailand Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble Thailand Co Ltd: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble Thailand Co Ltd: Competitive Position 2016
Unilever Thai Holdings Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 11 Unilever Thai Holdings Ltd: Key Facts
Competitive Positioning
Summary 12 Unilever Thai Holdings Ltd: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales Improves in 2016
Demand for More Sophisticated and Task-specific Home Care Products Rises
International Manufacturers Maintain Their Lead in Home Care
Independent Small Grocers Continue To Lose Ground in Home Care Distribution
Outlook for Home Care Over 2016-2021 Remains Broadly Positive
Key Trends and Developments
Improved Economic Conditions Bolster the Development of Home Care
Competition Among Leading International Companies in Home Care Intensifies
Traditional Grocery Retailers Lose Ground To Hypermarkets and Internet Retailing
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources












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