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Laundry Care in the Netherlands

  • January 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Laundry care continued on a healthy growth path in 2016, owing to the switch to liquid detergents and liquid tablet detergents, which carry higher unit prices as than automatic powder detergents. As a result, 2016 growth was marginally faster than the review period CAGR.

Euromonitor International’s Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the Netherlands
LAUNDRY CARE IN THE NETHERLANDS
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Henkel Nederland BV: Key Facts
Summary 2 Henkel Nederland BV: Operational Indicators
Competitive Positioning
Summary 3 Henkel Nederland BV: Competitive Position 2016
Hg International BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 4 HG International BV: Key Facts
Competitive Positioning
Summary 5 HG International BV: Competitive Position 2016
Procter and Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Nederland BV: Key Facts
Summary 7 Procter and Gamble Nederland BV: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble Nederland BV: Competitive Position 2016
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 9 Unilever Nederland BV: Key Facts
Summary 10 Unilever NV: Operational Indicators
Competitive Positioning
Summary 11 Unilever Nederland BV: Competitive Position 2016
Executive Summary
Home Care Continues To See An Upward Growth Trend
Sustainability Is As An Important Component in Home Care
International Companies Leave Little Room for Domestic Players
Supermarkets Lose Retail Value Shares To Non-traditional Home Care Retailers
Home Care Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Convenience and Premiumisation Trends Boost Value Growth
Sustainability Influences Home Care Manufacturers and Consumers
Internet Retailing Sees Growth But Remains A Small Channel in Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources

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