Travel and Tourism Market Analysis in Malaysia

$ 1 895 - May 2012 - by Euromonitor International - 85

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Malaysia’s post-recession economic recovery was hit by the stock market crisis in Europe and the US in 2011. This caused many companies to use cost-cutting strategies, such as reducing the number of employees in the second half of 2011. Job instability forced some consumers to reduce unnecessary spending, such as travel. Hence, the growth in departures slowed in 2011. However, the increasing promotion of the country’s hugely diverse tourism offer, such as diving and ecotourism, by Tourism...

Euromonitor International's Travel and Tourism in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel and Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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